Lara Keyes is the Digital Editor at Dealer Marketing Magazine. She joined the automotive industry three years ago through the magazine after working in the fashion industry for 10 years. Before joining the team, she studied consumer behavior and retail management and honed her expertise in brand management and growth, specifically when it comes to digital. She is passionate about tracking consumer behavior and how to retain consumers through loyalty.

Lara is the mastermind behind the relaunch of the magazine and the Expert Panel, which has created a big community.

In this episode…

With new trends taking over the automotive industry, it is becoming more important for dealerships to stay up to date with what’s going on. Dealerships have to get a better understanding of what their customers want and meet their market’s needs in order to grow their businesses. They also have to be willing to improve their business models to provide better products to their customers.

However, according to Lara Keyes, in order for dealerships to succeed with this, they have to ensure that they not only have the right team in place, but also that the entire team is committed to the transformation. This is what will drive growth and lead to more sales and customer satisfaction.

Lara Keyes, the Digital Editor at Dealer Marketing Magazine, is Ilana Shabtay's guest in this episode of the InsideAuto Podcast, where she talks about the latest trends in the automotive industry. She also explains how Dealer Marketing Magazine helps dealerships improve their businesses and how the latest trends will impact the future of the industry.