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From Field to Factory: Tools Built by Feedback with Omni Cubed | EP. #187
How can manufacturers turn technical complexity into a competitive marketing edge? In this 187th episode of The E-Comm Show, Andrew Maff sits down with Merv Campbell, Director of Sales & Marketing at Omni Cubed, a manufacturer revolutionizing the stone fabrication industry with engineered tools and solutions.
Merv shares how a deep understanding of your customers, even in a highly specialized B2B space, can lead to smarter strategies, more effective product development, and a stronger brand identity. From trade show tactics to channel partnerships, Merv breaks down what it takes to market niche products with massive impact. Whether you're in B2B, manufacturing, or just tired of playing it safe in your marketing, this episode’s packed with perspective.
What You'll Learn:
- How Omni Cubed turns customer feedback into product innovation, and how marketers can do the same
- Why storytelling still matters in industrial and technical spaces
- Smart ways to market products in high-complexity industries
- How to align sales and marketing for long-term growth in manufacturing
- The power of demos, trade shows, and physical presence in building trust
Tired of shipping slowdowns and messy logistics?
This episode’s sponsor, Ship4wd, keeps your freight moving with instant quotes, real-time tracking, and 24/7 support.
Get started at Ship4wd.com
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.com
The E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
CONNECT WITH THE GUEST!
🌐 Website: https://www.omnicubed.com/
📱 Facebook: https://www.facebook.com/omnicubedinc
📸 Instagram: https://www.instagram.com/omnicubed/
📻 LinkedIn: https://www.linkedin.com/company/omnicubed/
Leave a review and subscribe wherever you get your podcasts.
View all episodes
By Andrew Maff
5
2121 ratings
How can manufacturers turn technical complexity into a competitive marketing edge? In this 187th episode of The E-Comm Show, Andrew Maff sits down with Merv Campbell, Director of Sales & Marketing at Omni Cubed, a manufacturer revolutionizing the stone fabrication industry with engineered tools and solutions.
Merv shares how a deep understanding of your customers, even in a highly specialized B2B space, can lead to smarter strategies, more effective product development, and a stronger brand identity. From trade show tactics to channel partnerships, Merv breaks down what it takes to market niche products with massive impact. Whether you're in B2B, manufacturing, or just tired of playing it safe in your marketing, this episode’s packed with perspective.
What You'll Learn:
- How Omni Cubed turns customer feedback into product innovation, and how marketers can do the same
- Why storytelling still matters in industrial and technical spaces
- Smart ways to market products in high-complexity industries
- How to align sales and marketing for long-term growth in manufacturing
- The power of demos, trade shows, and physical presence in building trust
Tired of shipping slowdowns and messy logistics?
This episode’s sponsor, Ship4wd, keeps your freight moving with instant quotes, real-time tracking, and 24/7 support.
Get started at Ship4wd.com
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.com
The E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
CONNECT WITH THE GUEST!
🌐 Website: https://www.omnicubed.com/
📱 Facebook: https://www.facebook.com/omnicubedinc
📸 Instagram: https://www.instagram.com/omnicubed/
📻 LinkedIn: https://www.linkedin.com/company/omnicubed/
Leave a review and subscribe wherever you get your podcasts.