In this episode, Katherine Martin-Fisher speaks with Chase Friedman about transitioning from filmmaking to brand strategy, creating authentic stories that build customer loyalty, and balancing profit with purpose. They delve into the phases of brand strategy, the importance of self-awareness in leadership, and managing innovation in family businesses.

(0:00) Introduction of guest, Chase Friedman

(2:03) Chase's transition from filmmaking to brand strategy

(6:35) Examples of Chase's work in brand storytelling

(14:30) The importance of team involvement and diversity in crafting a company's story

(18:44) Building customer loyalty through authentic storytelling

(22:14) The role of brand storytelling in non-profit work

(26:16) Balancing profit with purpose in business

(28:32) Phases of brand strategy work: Discovery, Identity, Growth

(32:02) Transitioning to coaching and consulting: the goal of making oneself obsolete

(35:23) Navigating innovation and tradition in family businesses

(38:27) The importance of self-awareness in business leadership

(39:11) Wrap-up and closing remarks