Recorded live at Directions North America in Orlando, this episode of Channel Buzz features Rob Triggs—sales expert and founder of RTR—sharing hard-earned insights on what actually drives growth in the Microsoft partner ecosystem.

From scaling challenges in founder-led organizations to the critical gaps in sales capability and channel strategy, Rob breaks down why many partners hit a revenue ceiling—and what it takes to move past it.

The conversation also explores what international ISVs often get wrong when entering the North American market, and why differentiation doesn’t have to be dramatic to be effective.

Plus, Rob shares the personal story behind his upcoming book The Manifested Seller, and how mindset—not just skillset—can be the ultimate driver of sales success.

If you're building, scaling, or refining your go-to-market strategy in the Microsoft ecosystem, this episode delivers practical insights you can act on immediately.

00:00 Introduction to the Ecosystem

02:48 Challenges in Scaling Microsoft Partnerships

05:07 Entering the North American Market

06:50The Importance of Mindset in Sales Success

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Reach out to Rob - [email protected]

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