Most growth strategies are boring. Theresa Potratz’s strategy is "unhinged"—and it works.

From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa knows that data without storytelling is just noise.

In this episode of Back on T-R-A-C-K, we dive into: 

• How to double email open rates using hyper-personalization (the Clay playbook). 
• Moving from "Founder-led" to "System-led" lead generation. 
• Why "marketing your marketing" is the secret to sales alignment. •
• What Napoleon’s battle with bunnies can teach us about market risk.

If you want to scale your brand with a mix of data-driven precision and "weird" curiosity, this conversation is for you.