Some founders are built to start companies and some are built to bring their companies to a new level.  Most aren't built to do both.  Paul and Ed dive into that this week.  Paul talks about how deep his company is into Black Friday when it comes to e-commerce and making sure all the trucks are leaving on time.  Ed pokes a bit of fun at Paul for jumping shoulder deep into the world of physical products from the SaaS world he lived in the last decade.