In this episode of Inspired To Invest, I sit down with Lamia Tabina, Dubai-based entrepreneur, founder of Logo & Co, and creator of Chic CEO.

Lamia shares her inspiring journey from sketching logos for $30 to running a successful creative agency that empowers brands and entrepreneurs across the UAE and beyond.

To watch rather than listen, click here.

We dive deep into her strategies for building a brand that converts, the importance of personal branding for business owners, and the challenges and triumphs of leading a growing team. Lamia also opens up about breaking cultural barriers, empowering women to step into entrepreneurship, and creating freedom through virtual business models.

Whether you’re an entrepreneur, a creative professional, or someone seeking the courage to start, this conversation is full of practical advice and powerful lessons on branding, leadership, growth, and work-life balance.

👉 Don’t forget to like, comment, subscribe, and ring the bell so you don’t miss future episodes of Inspired To Invest!

What you’ll learn in this episode:

• How Lamia turned freelancing into a thriving agency business.
• Why personal branding is the key to standing out in competitive industries.
• Lessons from scaling a team and building strong foundations.
• The cultural challenges and breakthroughs of being a female entrepreneur in the Gulf region.
• How to create a business that gives you time, freedom, and flexibility.

Connect with Lamia Tabina:
Instagram: @chic.co
Agency: Logo & Co UAE

Thank you to SHARE Asset Management for bringing us this month’s episodes. If you want to own rental properties, but don’t want to be a landlord, SHARE may be just what you’re looking for. Let them handle the heavy lifting, while you kick back and collect an income. Click here to find out more.

Inspired To Invest proudly supports the Beyond Success Program, a not-for-profit financial literacy initiative for students, launched by More To Give & MAK Investments. Learn more at @more2give.ca.

➕ Follow Serena Holmes for expert insights on personal branding, business, real estate, investing, and wealth creation. Let’s build wealth together because "when you invest in yourself, the sky's the limit" 🚀

📌 Timestamps

0:03 – Welcome & introduction to Lamia Tabina
1:09 – How Lamia transitioned from job-seeker to entrepreneur
2:29 – First clients, freelancing & the leap into branding
3:28 – Helping businesses with content that converts
4:20 – Why building a personal brand matters
5:16 – Social media focus: Instagram vs. TikTok
6:34 – Challenges of growing a team & agency culture
8:45 – Taking ownership & stepping into the spotlight
11:05 – Lessons on leadership & letting go of control
13:15 – Craziest entrepreneur experience
15:04 – Best business advice: contracts, protection & boundaries
17:08 – Vision for the future: Forbes, scaling, & women’s mentorship
18:23 – Backlash & breaking barriers as a female entrepreneur in the Gulf
19:10 – Work-life balance as a mother & entrepreneur
20:05 – Freedom, flexibility & the power of virtual business
22:07 – Lamia’s success mindset: goals, vision boards & manifestation
23:06 – Where to connect with Lamia Tabina
23:35 – Closing thoughts & subscribe reminder

➕ Follow Serena Holmes for all things related to business, entrepreneurship, real estate, investing, wealth (and more!).  I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀 

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Serena Holmes is a licensed REALTOR®, real estate investor, real estate investing coach, podcast host, published author and chief content officer of Executive Lens. She is also the former CEO of Tigris Events, a multi award winning brand experience agency.  

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