In this episode of Delivered: The Journey of Packaging, SupplyCaddy co-founders Zack Stein and Bradley Saveth sit down with Jim Norberg, CEO of Krispy Krunchy Chicken, to explore how the brand has exploded across the country with a licensing model that skips franchise fees—and delivers big on flavor, branding, and operational simplicity.

From gas stations to global strategy, Jim shares how KKC is turning heads in foodservice with bold marketing, rapid growth, and a team that, in his words, “bleeds marinade.”

We dive into: 

✅ The story behind KKC’s growth to 3,200+ locations

✅ Why packaging plays a vital role in brand loyalty and delivery quality

✅ How innovation (hello, new nuggets and sandwiches) fuels momentum

✅ Third-party delivery, convenience trends & the path to 10,000 locations

✅ Leadership insights from a seasoned executive who helped scale McDonald’s

Whether you’re in foodservice, branding, or just a fried chicken fanatic — this episode is for you.Explore more about SupplyCaddy:⁠ https://supplycaddy.com/Have questions? Get in touch here⁠: https://supplycaddy.com/contact-us/ Follow us on Instagram:⁠ https://www.instagram.com/supplycaddy/Join our network on LinkedIn⁠: https://www.linkedin.com/company/supplycaddy/