From global brand management to commercial pet photography

How would you like to have repeat clients, purchasing only digitals, coming back to you multiple times per year? That’s what your calendar can look like as a commercial pet photographer. Today’s guest, Rowan Williams has a background in high level marketing and brand management- and today uses that knowledge to successfully offer commercial pet photography.  She shared what that entails including creating briefs and pricing structures plus in the members extended episode we covered charging for dog models, the impact of Reels and Tik Tok and of course- marketing!  WE COVERED:Rowan’s marketing backgroundThe charity that introduced Rowan to dog photographyBriefs and getting the information for shot listsRowan’s pricing structure and when she collects the funds

EXTENDED MEMBERS-ONLY EPISODE:The difference between Small business Vs Big Business as clientsSourcing and paying dog ModelsImpact of video and ReelsWhere Rowan’s small business clients find herHow big business book RowanThe different options that clients need

Upcoming workshopSuccessfully launch a profitable commercial pet photography offering! Get into profitable commercial pet photography Rowan is guest instructing a workshop in May to help you launch a commercial pet photography offering. If you’d love to learn step by step how to win big brands as clients, book local small businesses and understand things like usage rights and briefs.. Then this Zoom workshop is for you! Places will be strictly limited for the live workshop to ensure your questions can be answer. JOIN THE WAITLIST OTHER MENTIONED LINKS: Mayhew - The charity Rowan supports Dubsado - For client management and automating contracts / invoices Narrative Select - For AI assisted culling ImagenAI - For AI assisted lightroom editing

Link’s to Pooch & Pineapple Dog Photography: Website: poochandpineapple.com Facebook: www.facebook.com/poochandpineapple Instagram: www.instagram.com/poochnpineapple