A few episodes back, I had Emily Allen on the show, and as we wrapped up, she gave me a hot tip—"You need to check out Sarah Lane!"

Curious, I did a quick search, and it was immediately clear why Emily recommended her. Sarah has built a thriving photography business by diversifying her income in countless ways. Even in the early stages of her journey, she’s already hitting six figures—thanks to her relentless dedication (and, as you’ll hear, a serious lack of sleep!).

If you're just starting out, Sarah’s story will be both inspiring and relatable, as she openly shares the challenges of building a business from the ground up. And for long-time listeners, you won’t want to miss the second half of the episode, where we dive into a fresh marketing strategy that’s brand new to the show—exclusively for members. If you haven’t joined yet, now’s the perfect time!

WE COVERED

• How work in the equine industry led to professional photography 
• Private Photo Tours & Workshops
• Juggling everything
• How free shoots have helped Sarah grow

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Offering horse shoots for non-horse people 
• How one offer lifted Sarah’s confidence 
• The importance of safety and liability 
• What Sarah’s clients are buying

Shownotes here: http://thepetphotographersclub.com/1710

Today’s guest lost her soul dog a couple of years ago. Through sharing her story, she ended up connecting with many pet parents and now 70% of her clients are senior and end of life sessions. 

I’m talking about Darlene Woodward and if you’ve ever felt guilty about charging for end of life sessions- this episode is for you. 

Darlene shared how she worked through the guilt of charging for end of life sessions and we also went into the process of working with a copywriter to help share the appropriate message with your audience. 

If you’re a member, you’ll also learn what Darlene’s clients are buying, how much their spending and what her plan is to increase that average sale next year- as well as how she has the time to provide such a great service to her clients.

WE COVERED

00:00 Introduction to Darlene Woodward's Journey

01:10 Welcome to the Pet Photographers Club

02:04 Darlene's Best Year Ever

03:18 The Importance of Senior and End-of-Life Sessions

08:41 Marketing Strategies and Client Acquisition

09:57 Dealing with Guilt and Justifying Charges

13:32 Revamping Website Copy for Better Client Connection

IN THE MEMBERS-ONLY EXTENDED EPISODE

23:10 The Importance of Your About Page

24:12 Conversion Rates and Inquiries

24:47 Handling Pricing and Client Expectations

28:11 Highlighting Unique Selling Points

29:41 Sales Goals and Strategies

39:10 Outsourcing for Efficiency

43:26 Conclusion and Final Thoughts

LINKS

• https://pantthetown.com/
• https://www.facebook.com/pantthetown
• https://www.instagram.com/pantthetownphotography/

If you’ve ever heard photographers talking about partnering with other businesses but the idea of introducing yourself seems way too scary- today’s episode is for you. Before becoming a pet photographer, today’s guest, Monique Eckes worked in vet clinics for 15 years. She used her insider knowledge and just her genuinely lovely personality to be honest, to create her approach which has been wildly successful and she shares exactly what that looks like, with you.

We also discussed Monique’s weekly newsletter- yes weekly- including what she writes and if it’s worth the time.

The second half of the interview really dived into the in’s and out’s of surrounding yourself with the right supports from coaches to networking groups. And we touched on her plans for B2B for pet photographers too.

WE COVERED

• From managing a vet practise to pet photography 
• How volunteering led to Monique’s business, and why she kept doing it for so many years
• What goes into Monique’s weekly newsletter and is it worth the time
• How Monique has built her email list
• How to get involved in local dog related events 
• How Monique approaches other businesses 
• Monique’s tips for making it easier to approach businesses

IN THE MEMBERS-ONLY EXTENDED EPISODE

• How personal growth leads to business growth
• Business before and after coaches 
• Taking the step to move into a bigger studio space
• Working with a business coach who isn’t a photographer but a consumer of photographers 
• What’s the difference between a business coach and a life coach- and which do I need?
• B2B for pet photographers
• Monique’s income breakdown 
• Choosing networking groups to join and how to make the most of it 
• How much does a networking groups cost
• Are the fees worth it for networking groups

Today’s guest gives back to her community and the result is huge- she even has her photos on beers cans! But until a couple of year ago she was shooting too much for too little and so she engaged a business coach to help her increase her annual profit. As part of that process, she as encouraged to dig deep into her why- and what she discovered lead her to implementing an incredibly beautiful and profitable project. 

I’m talking about Emily Allen who has increased her average sale four fold by following the advice of Karinda K. 

We discussed all that in members half of this interview- but in the first half, among other things, you’ll hear how and why Emily made the move into a shares studio space and how she keeps paying rent year round even though she doesn’t go in summer. As you can tell, we covered a lot in this interview, so no matter what stage of your business you’re in, there’s sure to be a take away for you. 

WE COVERED

• What is Emily’s area like 
• How sharing a studio works and why Emily opted to go that route
• Managing client expectations when changing their booked outdoor session to in-studio due to weather
• How Emily’s clients find out about her 
• How Emily’s photos ended up on beer cans- and how it helps her business!
• Justifying pricing

IN THE MEMBERS-ONLY EXTENDED EPISODE

• How and why Emily increased her prices when her average was already $750 
• Working with a coach
• The impact of increasing her sale by 4x
• What people buy, and what the cost of goods are 
• Changes to Emily’s website to avoid phone calls - and if it’s helped
• Storytelling: A Dog's Life, A Woman's Story

Links in the show notes: https://thepetphotographersclub.com/podcast/1707

Today’s guest fell into an incredible opportunity that she intelligently took full advantage of and has since replicated that with other partners.

I’m talking about part-time pet photographer Lisa Olsen who sets up a photobooth at events held by other businesses, especially to gift their clients a free photo of their dogs- and, the businesses pay her to be there!

While she’s there she’s made sure her process encourages the participants to book a full photoshoot with her, and from these events alone she is booking 80+ shoots a year and doesn’t need to do any other marketing to hit her goals.

She shared the in’s and out’s for the members, as well as her pricing strategy, but in the free half you’ll catch a few tips about these events, as well as Lisa’s other photo types and join our discussion about mental health.

WE COVERED

• Put them to work - pet parents 
• Your website clearly defines the types of sessions you offer: Dog portraits, Puppy Portraits, Puppy Cakesmash, Mommy and me, Family Photos, Celebration of life and Holiday Theme! - Other than being listed on your website, are you actively advertising all these types of shoots at once?
• Which session type is bringing in the most clients, and importantly most revenue? 
• What happens with the Mommy and me sessions
• One of the best ways I’ve gotten client referrals in 2024 has been doing Events with Pets. A business will hire me to be the dog photographer at their event. The business (such as dog groomers, pet sitter, dog trainers, realtors, vets…..) will do all the marketing to their current clients and potential clients to come to their event and receive one free photo from me. I’m usually the main attraction at the events so it’s been great for brand recognition and client  referrals, plus the business is paying me. This has also lead to doing business portraits with pet for those in the pet industry. 
• How long Lisa is spending with her clients 
• How Lisa ensures the dog is ready for the studio session with desensitization 
• How photography helps Lisa’s mental health and how she balances that with running a profitable business
• Making lollipops as props 

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Events with Pets 
• How Lisa got started with offering events for pets 
• Package prices for the business
• How many dogs Lisa photographs at these events and how they work on the day
• Which industry makes the best business partners for events for pets
• How much help does Lisa give the partners for marketing the events 
• Why Lisa doesn’t take or sell additional photos at the events for the clients 
• Your packages are digital based with a set number of images in each, and a small amount of print credit. With this structure, are you relying also on print sales, or is it more a bit of a bonus for you if they purchase something in print?
• What percentage of clients are using the print credit?
• How much extra do most people spend beyond their package?

Today’s guest has been in business for 12 years and tried a lot during that time. Last year she decided the risk was worth it and gave up her old business name along with the decade plus of brand recognition that came with it, and rebranded to better align her business with her personality and shooting style.

I’m talking about Lindsay Baca who credits defining her style to great coaches at an international workshop. We chatted all about that, her journey in business including her recent rebrand. And for members, there’s a discussion about commercial work in there for you too.

WE COVERED

• Lindsay’s journey over 12 years from make-up artist to full time pet photographer and everything in between
• The impact of running multiple brands 
• When Lindsay realised something needed to change for her business
• Working with coaches to find her style

IN THE MEMBERS-ONLY EXTENDED EPISODE

• How Lindsay felt about losing her brand recognition when she rebranded 
• The process of getting the new logo designed
• Do magazine ad’s bring clients 
• The average spend of Lindsay’s private clients
• How many clients Lindsay has per month
• Why Lindsay is happy to refer out clients
• The type of commercial clients Lindsay works with and how they find her
• The benefits of a model search database

Shownotes here: https://thepetphotographersclub.com/podcast/1705

There’s something for everyone in this interview with Australian equine photographer, Brooklyn Coverdale.

She built a successful business in a short period by niching down in western event coverage and portraits- a speciality that wasn’t really being serviced by other photographers. Since moving to a small rural town, Brooklyn began diversifying her local offerings all while staying within her style and the western/farming world.  

We dived into the ins and outs of all that in part one and for the members, you’ll hear how she uses ambassadors and why Brooklyn has stopped offering content creation even though it pays well- and what she’s doing instead. 

WE COVERED

• Niching down as a strategic decision 
• Western coverage & western portraits & ram and bull sales 
• Diversifying genres changing location
• How ambassadors helped Brooklyn grow her audience 

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Ambassador search
• The big red flag when looking for ambassadors
• The agreement between photographer and ambassador 
• How to know when to dissolve an agreement 
• The bonus of working with ambassadors for your creativity 
• Content Creation & Social Media Management 
• How Brooklyn booked those first content creation jobs 
• Breakdown of income 

Show notes can be found at: https://thepetphotographersclub.com/podcast/1704

I initially had just one question prepared for today’s guest, Belinda Richards, and it wasn’t anything to do with PR. Yet we just spent over half of this interview diving into why Belinda is putting most of her marketing energy into getting newspaper articles, blog posts and even a radio show segment! And let me tell you- the information she shared will make you go back to your client avatar, look at where they go for information and find a way to feature there.

In the member’s half Belinda shared her top tips for getting free publicity and then we moved on to her approach for successful expos- which really had little to do with being there on the day. I took us well over time but I know you’ll be glad because the episode is full of so many great take aways, oh and eventually I did get to my one question- how and why Frog Dog studios is charging for pre-shoot consults?

WE COVERED

• Why Belinda began entering awards and the impact on her business
• Client trust- how do you make sure that your audience knows about the awards
• Why Belinda doesn’t work with a PR Agent 
• SEO impact from the backlinks of the online publications 
• Client demographic that comes from printed media 
• Who is the client Belinda wants to work with now
• How far Frog Dog Studio’s clients travel for to work with Belinda

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Belinda’s top tips for getting PR - who to contact, how and what to say
• The marketing strategy that Belinda has pivoted away from, and why
• How Belinda approached expo’s
• A decision doesn’t have to be forever 
• The story behind the studio shop front
• Charging for pre-shoot consultations
• Belinda’s conversion rate from consultation to booking

Links in the show notes: https://thepetphotographersclub.com/podcast/1703

Today’s guest has been in business for a long time- and you can tell. She is thinking outside the box with her marketing while also ensuring she has a layered approach to fill her calendar. I’m talking about Lisa Asp who beyond that, is heavily involved with PPA and ISAP so after chatting marketing she answered your questions about joining a photography association and the different awards and competitions that are out there.

WE COVERED

• Lisa’s journey from the dream of being a painting major to shifting gears into photography 
• How a rescue encouraged Lisa’s business to transition into pets from general portraits
• How Lisa uses social media
• Marketing a specialised studio versus a general portrait studio 
• Thinking outside the box with passive marketing by partnering with a cafe
• How putting yourself out there can lead to new clients and marketing partnerships
• What is a professional photography association and why would you join

IN THE MEMBERS-ONLY EXTENDED EPISODE

• How to find an association to join for professional photographers
• What's the deal with competitions and awards, and which should you enter
• Headshots for hounds
• Knowing when to say no to fundraisers

Show notes can be found here: https://thepetphotographersclub.com/podcast/1702

Do you groan every time you hear another coach or podcast guest talk about the importance of phone calls or pre-shoot consultations? Then this interview will be a breath of fresh air for you! Today’s guest, Jessica Wasik, is on track to hit a quarter of a million dollars in annual revenue- without phone calls for most of her 80+ bookings a year!

She shared what she does instead and the importance of systems along with a whole lot of other insights. And if you’re a member, you’ll even hear my of my recent rookie mistake!

WE COVERED

• Where Jessica’s clients come from each year
• How much are Jessica’s gift certificates
• Client communication to ensure gift voucher clients spend 
• Jessica’s booking fee, how much her clients spend and what they’re purchasing

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Booked out for the next two months - what does that mean
• Number of sessions per month
• Goal for next year 
• How knowing your numbers helps mindset for assuming the sale
• The real reason people don’t book 
• Boundaries and policies that have made the biggest difference 
• Kirstie’s recent rookie mistake
• Marketing and selling vouchers 
• What Jessica’s Black Friday sale includes and how she promotes it
• Rainbow sessions 
• Pre-purchase credit 

Mentioned links can be found here: https://thepetphotographersclub.com/podcast/1701