By The Pet Photographers Club
4.7
1515 ratings
The podcast currently has 192 episodes available.
I initially had just one question prepared for today’s guest, Belinda Richards, and it wasn’t anything to do with PR. Yet we just spent over half of this interview diving into why Belinda is putting most of her marketing energy into getting newspaper articles, blog posts and even a radio show segment! And let me tell you- the information she shared will make you go back to your client avatar, look at where they go for information and find a way to feature there.
In the member’s half Belinda shared her top tips for getting free publicity and then we moved on to her approach for successful expos- which really had little to do with being there on the day. I took us well over time but I know you’ll be glad because the episode is full of so many great take aways, oh and eventually I did get to my one question- how and why Frog Dog studios is charging for pre-shoot consults?
WE COVERED
IN THE MEMBERS-ONLY EXTENDED EPISODE
Links in the show notes: https://thepetphotographersclub.com/podcast/1703
Today’s guest has been in business for a long time- and you can tell. She is thinking outside the box with her marketing while also ensuring she has a layered approach to fill her calendar. I’m talking about Lisa Asp who beyond that, is heavily involved with PPA and ISAP so after chatting marketing she answered your questions about joining a photography association and the different awards and competitions that are out there.
WE COVERED
IN THE MEMBERS-ONLY EXTENDED EPISODE
Show notes can be found here: https://thepetphotographersclub.com/podcast/1702
Do you groan every time you hear another coach or podcast guest talk about the importance of phone calls or pre-shoot consultations? Then this interview will be a breath of fresh air for you! Today’s guest, Jessica Wasik, is on track to hit a quarter of a million dollars in annual revenue- without phone calls for most of her 80+ bookings a year!
She shared what she does instead and the importance of systems along with a whole lot of other insights. And if you’re a member, you’ll even hear my of my recent rookie mistake!
WE COVERED
IN THE MEMBERS-ONLY EXTENDED EPISODE
Mentioned links can be found here: https://thepetphotographersclub.com/podcast/1701
I initially reached out to today's guest to chat all about her Facebook group for pet parents, and we did get into the details of that but we also covered much more because today’s guest was a complete open book!
I’m talking about Allira Fontana and if you’re considering offering event photography for horse shows, the first part will certainly be of interest to you. Then we switched gears and chatted about that Facebook group- why she started it, how it grew and why Allira isn’t worried about losing clients with it.
If you’re a member- you’re really in for a treat, and maybe even a bit of a wake-up call. Allira shared the importance of understanding animal behaviour as a pet and equine photographer- and how she went about learning that, and then we got into her marketing strategies. If you’re looking at an empty calendar, hearing Allira list off her upcoming marketing calendar will be quite the eye-opener!
I don’t think I’ve ever had an interview with such variety so no matter what stage of business you’re in- be sure to tune in.
We Covered:
For members-only:
Mentioned links can be found in the show notes: https://thepetphotographersclub.com/podcast/1612
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DIRECTORY UPDATE
The new and improved Pet Photographers Directory is now live!
You can claim your free listing, or upgrade to a premium listing for extra backlinks to tell Google that you’re a trusted site so they improve your ranking.
Find out more at https://www.petphotographersdirectory.com/
We’ve heard it before, business is not for the faint-hearted and today’s guest agrees.
I’m talking about Alex Cearns who’s been in business for 15 years and has worked with pet photographers from all corners of the globe.
We covered many topics including the usual business structures, marketing and products, but the common theme throughout was not to let fear hold you back in business.
If you’ve caught yourself getting down after comparing your average sales to other photographers, or beating yourself up over the peaks and troughs of business, Alex’s message is sure to hit home.
In the members second-half, Alex shared how she’s booking 250 clients a year, what they’re buying, why they don’t ask for digitals and her thoughts on social media for marketing.
There’s great takeaways from this episode no matter what stage you’re at in business, so tune in!
We covered:
IN THE MEMBERS-ONLY EXTENDED EPISODE:
Mentioned links can be found in the show notes here: https://thepetphotographersclub.com/podcast/1611
Over the last few years I’ve seen how trends have changed and pet photographers around the world have introduced new business models and pricing structures.
But today’s guest is the exception.
She found what works for her early on, and she’s sticking to it. By pricing herself this way she is consistently hitting her averages, and attracting the type of client she wants- all by word of mouth!
I’m talking about Jane Thomson whose work is pure art and just gorgeous, and I am stoked to have her on the show today.
We covered:
IN THE MEMBERS-ONLY EXTENDED EPISODE:
Mentioned links are in the show notes found here: https://thepetphotographersclub.com/podcast/1610
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CLUB CHANGESFor the first time since the launch of The Pet Photographers Club six years ago, a price rise is coming.
That price rise is because the new membership structure will include over $150 worth of bonus content for monthly members and even more for annual members. Of course, there is also 16 seasons of interviews in the archives of the podcast! That's a lot of valuable content collected over the years!
Don't worry existing members- your payments won't change. The new price is only for new sign-ups from 1st October 2024.
Not yet a member? You can lock in the current low price. Sign up now.
We often hear educators saying that you can find clients anywhere. I know I say it, and I believe it because we really need so few clients per year that we can find enough no matter where we live- well almost.
Today’s guest agrees, but she also pointed out that some markets are easier than others which is why she happily travels two hours to her client shoots back in Boston, instead of trying to find clients in her new hometown.
By making this decision, she also realised she had to make more money per client. So two years ago, Blue Amrich re-designed her business model to meet that new required average sale. In today's episode, she shared what Beyond the Fence looked like then and the biggest change she made to ensure that drive is worth it.
We covered:
IN THE MEMBERS-ONLY EXTENDED EPISODE:
Show notes can be found here: https://thepetphotographersclub.com/podcast/1609
Today’s guest is absolutely no stranger in this industry. She has been setting standards for pet photographers for a decade or so, but today she’s here not to talk about education, but her own journey as a pet photographer and the changes she’s made throughout the years in order to meet her business goals. I’m talking about none other than Nicole Begley and I’m wrapped to have her joining us today.
WE COVERED:
IN THE MEMBERS-ONLY EXTENDED EPISODE:
Find the show notes here: https://thepetphotographersclub.com/podcast/1608
I’ve spent a lot of time increasing my SEO knowledge over the last 12 months and I can tell you first-hand that eventually it all pays off..! Even still, there’s always something more to learn, particularly in the ever-changing space of SEO.
Today’s guest, Claire Lauer helps photographers rank higher on Google to increase organic bookings and in this episode she shared tonnes of actionable tips to help you do the same as well has her favorite SEO tools. Even after this last 12 months of increasing my knowledge around this topic, I also grabbed some great tops and will be implementing a few changes on my own sites thanks to this episode!
If you’d love to have more enquiries coming to you from people who are already searching for the exact thing you offer- amazing pet portraits, then be sure to tune in.
We covered:
In the members-only extended episode:
Find all the mentioned links in the show notes: https://thepetphotographersclub.com/podcast/1607
Today’s guest, Gabi Leon of Gavriella Pet Photography, moved to the U.S. 4 years ago. In the lead up to her move she laid as many foundations as possible to be ready to hit the ground running. Since then, she’s stayed focused on her goal which is to offer a high-end luxury photography business and build a million dollar business.
She isn’t quite getting consistent bookings yet, but the ones she does get, spend enough that it doesn’t matter- which by the way, is on average between $5-6k.
She’s gotten creative with her marketing too and in this interview, she shared one strategy that I haven’t heard of before and if you’re aiming for high sales, you could certainly replicate.
We covered:
Members-only interview
Links to all things mentioned can be found in the show notes at: https://thepetphotographersclub.com/podcast/1606
The podcast currently has 192 episodes available.
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