In this episode, Martin shares his path from leading global marketing for Flutter at Google to founding SendToWin, a lead generation agency built entirely without venture capital.

We discuss:

• The rationale behind bootstrapping after previous VC-backed ventures

• Strategic cash flow management and client diversification

• Pricing, payment terms, and reducing early churn

• Critical turning points, including technical failures and contract dilemmas

• The impact of hiring a CFO and structuring for sustainable growth
  

A rigorous conversation about building operational resilience, making difficult financial decisions, and scaling with discipline.

Learn more about SendToWin: https://sendtowin.com/

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