Glenn Gooding is joined by Aaron Alpeter, Founder and CEO of Izba, to explore what drives fulfillment success and why so many brand-3PL relationships break down during growth.

They explore:

• Why most 3PL churn starts with a breakdown in trust
• What the “four acts” of startup growth reveal about operational risk
• How brand honesty helps 3PLs plan around volatility
• When it makes sense to renegotiate before contracts expire
• Why fulfillment isn’t hard, but it's complicated

Aaron shares how brands can avoid common mistakes, from overbuilding infrastructure to skipping SLAs in contracts. Glenn adds perspective on how strong relationships—built on fit and transparency—outlast any pricing model.

If your operations feel like they’re holding back your growth, this episode offers a framework to fix it before it breaks.