What does it take to go from journo to digital marketing heavyweight?

John Kerrison started his career in TV newsrooms before shifting gears into government communications. Today he's Director of Digital Content & Creative at the NSW Department of Customer Service, leading teams across social, web, video and brand.

In this episode, we talk about: • The surprising skills journalism gave him for digital comms • Why trust and transparency are non-negotiable for brands in the AI era • How curiosity (and the odd chocolate croissant) fuels career growth • The story behind a Sky News panel and some very quick-thinking producers

From broadcast to government, John's story is all about reinvention, resilience and finding your voice in unexpected places.