How do you take a local cookie brand from a Byron Bay market stall to Qantas flights and Oscar gift bags? 

In this episode, we explore the magic behind building brands that last, without losing what made them lovable in the first place. Emilie shares how her small but mighty marketing team gets big results, and the surprising role comedy and improv play in her creative process.

From supermarket shelves to stand-up stages, this episode leaves no crumbs. 

What difference can a business make to Reconciliation in Australia? 

Hint: It’s not just an Acknowledgment of Country on the footer of your website. 

It's about real action - creating jobs, supporting Indigenous businesses, and ensuring Aboriginal and Torres Strait Islander peoples have a seat at the table. This is where a Reconciliation Action Plan (RAPs) comes in. 

We spoke with Adrian Cheatham, from Reconciliation Australia to learn more about the power of RAPs and the tangible benefits of having one in place. We’ve even committed to starting on ourselves.  

 In this episode, hear why: 

• Why over 3,300 organisations have committed to a RAP 

• The real impact RAPs are having in workplaces across Australia 

•  The uncomfortable truth about businesses that choose to do nothing 

80% of working parents are now in the workforce, and the juggle is real. It’s pushing brilliant people out of fast-paced industries like media and marketing. 

In this episode, we hear from media gun Lauren Thornborough, co-founder of The Village, a community built to support, connect and advocate for working parents in the media industry. 

Lauren shares why she launched the movement and what needs to change if we want to keep great talent in the game. 

We talk flexibility, mental load, and building cultures that work with people’s lives, not against them. 

Are you ready to move beyond ticking boxes and truly connect with Aboriginal culture? 

Fear of saying or doing the wrong thing often keeps people stuck in their comfort zones, creating barriers to genuine connection with culture and Country. But cultural confidence isn’t about perfection—it’s about intention, action, and authenticity. 

In this episode of Commical, we’re joined by Aboriginal educator and cultural desensitivity expert, Rhys Paddick, who shares four simple steps to ditch fear, embrace curiosity, and find your own way to connect with Aboriginal culture. Rhys explains why small, meaningful actions matter and how marketing companies, individuals, and organizations alike can create connections that go well beyond words. 

🎧 Tune in and take your first steps toward a deeper, more impactful connection with culture and Country 

Elise Hedley-Dale has been shaking up the media world since the 90’s (exact year, not to be disclosed!). With nearly three decades of experience, she’s gone from media planner to business owner. Elise is the Founder of Media Words, a company born from the request of a loyal client – Ocean Spray.  

This episode discusses how media consumption has transformed over the years from traditional TV spots and glossy magazines to the wild (and rapidly evolving) world of digital media. While some brands are quick to chase the next big thing and jump on the latest trends, it doesn’t mean you should throw out the playbook and follow suit. Elise emphasises that knowing your audience like the back of your hand is the key to creating a successful campaign. Elise reminds us of the fundamentals —understanding who your audience is, where they are, and how they want to be spoken to. 

Elise and Marie discuss the power of adding a touch of humour and creativity into campaigns, from the viral ‘poo at work’ campaign (yes, you read that correctly) by Queensland Health to the clever ‘Love a Duck campaign. Elise stresses the power of simplicity and wit in creative messaging, and how a well placed billboard can still pack a punch.  

A critically important and infinitely insightful episode that will show you how simple recruitment processes we all follow are leaving people out and businesses behind. 

Our guest? Sabrina Maddock, CEO, Avanti Search. And how’s this for a bio. Sabrina competed on The Apprentice, was Miss World Australia (placing third overall at Miss World 2006). Co-authored a book that landed on Malcolm Turnbull's prime ministerial reading list. She is a diversity & inclusion consultant. She’s also a member of Mensa. 

Find us someone better suited to talk about inclusive and diverse recruitment practices.  

See? Impossible.  

Hallyu, the Korean Wave, is something two of the Chasing Albert team are riding obsessively. Marie El Daghl, Managing Director and Alex McGee, Graphic Designer may have 20 years between them but they share a love for all things Korean Culture, albeit with different tastes. 

They’ve come together to give you the gift of the Top 10 K-Dramas to start your journey. It includes a wide range of genres, everything you need to know before you watch and even tips on how to watch it for the best experience.  

Silly season has well and truly begun, but be warned, K Dramas are no joke. Addiction awaits you. 

You’re welcome! 

Email [email protected] to get a set of our Chasing Albert stickers featuring some of our K-faves. 

What does the future of the workplace hold? Robots might not be taking over (yet), but virtual work sure is.  

With over 40% of Australians working from home in some capacity, it’s clear the way we work is changing. And with this, what we expect of our workplace is too.  

But is the office truly dead, or do we just need to rethink what it looks like? 

In this episode of Commical, we’re joined by Angela Ferguson, leading workplace strategist, and Co-founder of Future X Collective, a leading Australian workplace design consultant. She provides insight into the workplace of the future and what it needs to look like to be successful.  

Spoiler alert – it’s more than a fake green wall and a fridge full of wine.

Got feedback?    Share your feedback or guest suggestions via email: [email protected]  

Commical by Chasing Albert.  Chasing Albert is an Australian marketing communications agency. Check out the website or connect with Marie El Daghl on LinkedIn. 

Loved this episode?    Leave a review below and let us know.  

Commical by Chasing Albert takes a look at the funny side of business and uncovers some nuggets of gold along the way. From bite sized piss takes to in depth conversations – this podcast is light business entertainment, not to be taken lightly.  

In this episode… How to create real change at a government level. Many large organisations have the resources to appoint professionals to act on their behalf. Others start at the grass roots and do it all themselves.  

We explore both sides with Australia’s leading Government Relations and Public Affairs expert, Alistair Nicholas and Dany Elachi from The Heads Up Alliance, a small community organisation made up purely of parents concerned about the harmful effects of smartphones on children. They are currently lobbying for the NSW Government to restrict the use of mobile phones in schools.  

A restriction on mobile phone use only during school hours seems like a no brainer. But is it?  

Got feedback?    Share your feedback or guest suggestions via email: [email protected]  

Commical by Chasing Albert.  Chasing Albert is an Australian marketing communications agency. Check out the website or connect with Marie El Daghl on LinkedIn. 

Loved this episode?    Leave a review below and let us know.  

 

How would a marketing expert approach marketing their own business? That’s what I want to know when I speak with Tim Burrowes. He has long been a leading voice in marketing and media. With extensive experience as an editor and as a marketing journalist, he set up Mumbrella in 2010, one of the leading B2B publications of its time. And it sold in under 9 years. How did he build the brand? What marketing did he employ? Where did he use agencies? He shares all this and more.

And more importantly, Tim shares his vision for Unmade, his latest B2B publishing venture for the marketing and media industry. The business is not yet 1, already boasts thousands of subscribers and delivers the smart, insightful and witty stories Tim is well known for. Their first event is coming up (it’s a corker!) and  with many more to follow, Unmade is already making a mark.

Here’s what we cover:

• Pleasantries and a bit of ass kissing (on my part anyway)
• The evolution of Mumbrella
• Building a brand
• The role of values and the impact on output
• The vision for unmade
• His experience with branding, PR and SEO
• Why people shouldn’t take themselves so seriously

As promised in the episode, here are the links to:

That hilarious ‘About’ pic: https://www.unmade.media/about

Tickets to the ‘ marketing in a cost of living crisis: https://events.humanitix.com/unmade-marketing-in-a-cost-of-living-crisis

This is Unmade’s first event, and it will take place at Forrester’s in Surry Hills on May 24 at 5pm. It’s a critical topic discussed at every level across the country – including households.

Tim will be moderating a panel featuring Optus CMO Melissa Hopkins, GroupM CEO Aimee Buchanan, Macquarie University’s Professor Jana Bowden, a leader in marketing research, and one of his favourite strategists, Shapeshifter founder Al Crawford.

Buy the book - Media Unmade: https://www.booktopia.com.au/media-unmade-tim-burrowes/book/9781743797303.html

Subscribe to Unmade: https://www.unmade.media/

Hit us up on socials @marieeldaghl on insta, linkedin & FB.

Shameless plug This podcast is produced by Chasing Albert. An integrated marketing agency chasing strategies, ideas and results that are nothing short of brilliant. Check out more of our work at chasingalbert.com

Loved this episode?   Leave a review and let us know.