From Here To There

Entrepreneurship isn't just about products—it's about transforming skepticism into opportunity while empowering others.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Wyatt Ewing, Founder and CEO at Ice Barrel, a company specializing in cold therapy training tools. He shares his journey from selling high-end art to founding Ice Barrel, highlighting the challenges of launching Ice Barrel, including market education and overcoming initial skepticism. He discusses the company's growth strategies, such as SEO, influencer marketing, and sustainability initiatives like recycling 500,000 pounds of plastic. In this episode, He also stresses the value of leadership, honesty, and empowering his team, noting that his best career investment has been in personal development and self-advocacy. 

Key takeaways? Master emotional intelligence, prioritize market education, and invest in personal growth. Success lies in resilience, sustainable practices, and authentic leadership.

For more marketing resources, check out nativedigital.com

Marketing isn't just about campaigns—it's about solving problems and creating transformative brand moments.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Aron North, CMO & Strategic Advisor at Mint Mobile. He shares his journey of transitioning from a pre-med to a business degree because he loved marketing, eventually leading him to work for Taco Bell and Mint Mobile. He emphasizes the importance of not chasing money early in one's career, instead focusing on building skills and over-investing in one's job. Aaron highlights key experiences, such as launching the Doritos Locos Taco at Taco Bell and helping Mint Mobile grow to a billion-dollar brand before its acquisition by T-Mobile. 

Key takeaways? Invest in skills over salary, embrace entrepreneurial experiences, and approach challenges hands-on. Success lies in curiosity, adaptability, and over-delivering in every role.

For more marketing resources, check out nativedigital.com

Marketing isn't just about metrics—it's about the balance between creativity and analytics to create meaningful connections.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Kris Heineman, Director of Marketing at Pelican.
Pelican is the global leader in the design and manufacture of high-performance protective cases, used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. Our guest discusses his marketing philosophy, emphasizing the balance between creativity and analytics. He stresses the value of internships, for fostering initiative and learning, and that leadership is about solving problems creatively and influencing others.

Key takeaways? Prioritize quality, embrace continuous learning, and develop problem-solving leadership. Success lies in understanding consumer preferences, leveraging digital platforms strategically, and investing in early career development.

For more marketing resources, check out nativedigital.com

Marketing isn't just about campaigns—it's about storytelling and connecting with audiences in authentic ways.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Rick Loughery, VP of Global Marketing at GoPro. Rick discusses his early roles in PR and tech PR, including a pivotal move to California during the tech boom. He highlights how he joined GoPro as the 13th employee and played a crucial role in leveraging user-generated content and early TV advertising, revealing how passion and curiosity drive marketing innovation. 

Key takeaways? Surround yourself with exceptional talent, embrace continuous learning, and leverage user-generated content. Success lies in adaptability, seizing pivotal opportunities, and understanding evolving market dynamics.

For more marketing resources, check out nativedigital.com

Entrepreneurship isn't just about ideas—it's about creating transformative experiences and solving problems creatively.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Randolph, VP of Marketing at DECKED, a company that designs innovative storage and organization solutions for pickup trucks and cargo vans. Greg shared his career journey from college to professional sports, carpentry, and marketing, revealing how diverse experiences and unconventional thinking drive entrepreneurial success. 

Key takeaways? Embrace diverse career paths, prioritize team culture, and learn from every opportunity. Success lies in taking calculated risks, handling criticism, and empowering team members. 

For more marketing resources, check out nativedigital.com

Marketing isn't just about messaging—it's about serving clients with integrity while nurturing the next generation of leaders.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Elizabeth Kelly, Vice President, Marketing at Mariner Wealth. She discusses her transition from journalism to marketing, emphasizing the transferable skills between the two fields, such as storytelling, truth-telling, and relationship-building. Kelly also shares her experiences in high-pressure environments, including covering 9/11 and working in a newsroom during a tornado. She stresses the value of coaching and mentoring, noting that her greatest career investment has been in developing her team. 

Key takeaways? Leverage storytelling skills, prioritize honest relationships, and invest in team development. Success lies in continuous learning, mentorship, and grace under pressure.

For more marketing resources, check out nativedigital.com

E-commerce leadership isn't just about sales—it's about creating seamless experiences that connect people with their passions.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Nett, General Manager of Trading Cards and Sports Memorabilia at eBay. From Pepsi to collectibles, Mike reveals his journey through ecommerce and how customer obsession shapes trading card and memorabilia success at eBay. 

Key takeaways? Understand collector psychology, maintain consistent processes, and prioritize user experience. Success lies in embracing opportunities, seeking mentorship, and refining platform functionality.

For more marketing resources, check out nativedigital.com

Entrepreneurship isn't just about ideas—it's about evolving with your company and nurturing a skilled team.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Alexandre Douzet, CEO of Pumpkin®, one of the fastest growing pet insurance and wellness brands in the U.S. He discusses his background as a CEO of a pet healthcare insurance company and his history as a serial entrepreneur, having built three companies.  He also reveals insights on problem-solving, leadership, and building innovative brands. 

Key takeaways? Focus on real issues, master the art of branding, and invest in talent development. Success lies in market foresight, mission alignment, and hands-on leadership.

For more marketing resources, check out nativedigital.com

Marketing isn't just about campaigns - it's about being a strategic business partner that drives innovation across industries.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Ann Hand, Chairman & CEO at Super League Gaming. She shares with us her unique journey of majoring in economics and initially pursuing a career in banking to landing her first job as a marketing rep at an oil company. She explains in this episode how that experience introduced her to a more creative and operational environment, helping her to recognize and embrace her marketing skills. She later transitioned from her hands-on operational role to running global brands at BP, which eventually drew her to the challenges of startups. 

Key takeaways?

• Explore passions and interests, but be open to gaining diverse experiences to discover one's true strengths.
• Develop soft skills like emotional intelligence, collaboration, and adaptability, in addition to technical skills.
• Strive to be a change agent and positive influence, regardless of one's position in the organization.

For more marketing resources, check out nativedigital.com

Marketing isn't just about selling products—it's about crafting memorable experiences that resonate and entertain.

In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Fass, VP Marketing at Liquid Death. He shares with us his journey from a snowboarding-focused youth to a marketing career influenced by his parents' experiences in advertising,  revealing how unconventional experiences shape innovative marketing strategies. 

Key takeaways? Create entertaining content, embrace bold collaborations, and align with leadership that fosters creativity. Success lies in building a distinctive brand voice, pushing boundaries, and understanding your audience.

For more marketing resources, check out nativedigital.com