Step into Episode 186 of ‘On the Delo’ as Delo hosts a candid conversation with Jess, the creator and driving voice behind Mouth by Southwest — the Valley’s essential restaurant and hospitality newsletter.

Jess shares how a creative side project evolved into one of Arizona’s most trusted industry publications, reaching more than 2 million readers. From grinding out newspaper gigs in North Dakota to shaping the voice of Phoenix’s dining scene, his story is one of persistence, community, and authentic connection.

If you’re in hospitality, content creation, or entrepreneurship, this episode is packed with insights on building a personal brand, sustaining creative integrity, and navigating the ever-changing media landscape. Expect honest talk about small business advocacy, marketing lessons, and why genuine relationships still matter most.

Chapter Guide (Timestamps):

(0:00 - 3:30) Introduction: Podcast 185 and Guest Jess, Mouth by Southwest

(3:31 - 9:15) From Fargo to Phoenix: Early Journalism, Career Shifts, Building Skills

(9:16 - 13:30) Launching Mouth by Southwest: Hobbies Turned Business

(13:31 - 18:30) Paid Content, Changing Advertising Models, Subscription Growth

(18:31 - 23:00) Advocacy: Supporting Local, Marketing Musts, Real Impact

23:01 - 28:30) Newsletter Power, Audience Growth, Lessons Learned

(28:31 - 32:30) Restaurant Success & Failure: Capital, Marketing, and Longevity

(32:31 - 38:00) Digital Challenges: Websites, AI, and Tech in Hospitality

(38:01 - 45:00) Personal Side: Dogs, Hobbies, Real Life Behind the Work

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