Can you teach plants to communicate? In this episode, hear about Shely Aronov’s journey, CEO of InnerPlant, from launching a food brand to creating biotech crops that send signals about their stress and health to farmers. Shely shares lessons on leadership, the pivotal role of strategy, and the evolving hiring needs of startups—from scrappy generalists to industry experts.

Discover how InnerPlant uses cutting-edge science to make plants signal stress, how satellite imagery transforms farming, and why outsiders often drive the biggest breakthroughs. This episode is packed with insights on scaling a deep-tech startup, embracing change, and disrupting entrenched markets.

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