From Hustle to Hell Yes

What we're going to talk about in this episode is a little bit controversial. There are lots of people out there that will encourage you to work 24/7 on your business - to hustle harder now for bigger payouts later. Gary Vee, I'm side eyeing you. The truth is, you're a better business owner when you're operating from strong foundations. You're more creative, you're more efficient, and you're much more effective when the Four Relationships are supporting you fully.

If you've ever hit a wall in your business and thought, I just want someone to tell me what I need to do next. If you've ever been told that your problem is a "scarcity mindset," or if you've ever felt like something in your business is just not working the way you need or want it to, Deepshikha goes deep on this and a lot more in this conversation!

So much of how we experience running a business has to do with the season of life, the season of business, and what phase of the creative process we're in. One reason we experience "stuckness" is trying to put our attention on the wrong thing at the wrong time. In this episode, we dig into the creative cycle as a path to aligned action.

You cannot throw a rock in the online business world without finding someone talking about "stuckness" and "getting unstuck." But here's the thing: stuckness is real. And when you're feeling it, it's like getting an extra a bad case of the flu, all that matters is getting better. And when you're stuck, all that matters is getting unstuck. Most of us are capable of unsticking ourselves. In fact, in most cases, we aren't actually stuck. In this episode I'll dig into one cause of stuckness. If you've ever said something like, "I just wish I knew what to do next," then this episode can help unpack what's going on under the hood.

Can 15 minutes revolutionize your business? After years of working with entrepreneurs and business owners and noticing some very common tendencies that actually work against business owners... and I created a framework to help ensure business owners can focus on what's important for their business, and not just what's urgent.

I'm going to get right to the point, there is one thing that you must be able to do in business, if you want to hit your goals. No matter what you're selling, or what tactics you want to use. It's the secret sauce that takes us beyond tactics and strategies, and gives us the ease enjoyment, and effectiveness that we really need in our business in order to sustain it for the long term to keep building on our success over time. So what's the secret sauce? Listen in and I'll tell you exactly what it is and how it works.

Yes, neuroscience is broad, deep, complex, mysterious and transformative. But learning about the mind and brain isn't only for scientists, doctors or academics. 

And if you've learned about the mind and brain from people with little training in science or understanding of the complexities of research (and there are plenty of folks jumping in the neuroscience bandwagon marketing themselves as ‘brain gurus’ and selling outdated, or even mythical “neuro-nonsense”), you're in the right place.

Dr. McKay’s writing, teaching and online training programs are created so you can easily access, understand and implement evidence-based neuroscience strategies into your everyday life and work. 

I got to ask her:

> What are some misleading or false neuroscience ideas that have been circulating lately?

> How can we use what you know about neuroscience to better handle anxiety or uncertainty in our life and business?

> What is going on with the brain fog folks are experiencing lately?

Ordinarily this podcast comes out with a new episode every other week, but it’s that time of year when us business owners and entrepreneurs are in a mad dash to do ALL THE THINGS before Christmas or the New Year… And so to help you do that with grace, I’m sharing a podcast every week this month - with tips for self care, time and energy saving tricks that actually work, and business tactics to take the pressure off.

My guest today is the QUEEN of systems! Jordan Gill, operations consultant and founder of Systems Saved Me, helps burned out service providers replace their monthly retainers to virtual VIP Days. 

I got to ask Jordan about

> how she thinks about the customer journey to create a really great one

> what it really means to “stop trading dollars for hours”

> and pointers for tapping into our purpose and pleasure as biz owners so we can stop chasing after money so hard.

Jordan’s program Done In a Day™ has supported hundreds of students in creating and selling their first VIP Days. She also has a podcast called Systems Saved Me with over 300 episodes all about how business owners navigate success with systems.

Learn more about Jordan or VIP Days at www.systemssavedme.com or Instagram at www.instagram.com/systemssavedme 

Warning: we use some language in this episode, so put on those ear buds as needed. This week we unpack hustle culture as it relates to visibility in your business, marketing, sales, and how to do it without burning out. 

Emmelie de la Cruz is our guest today.

I asked her about:

> the studies that have most impacted her perspective on mindset

> how mindset impacts our ability to market our business effectively

> the tips she has for doing marketing in an authentic way to get results

And she asked me to share some tips on making our business practices our own, even when we're following someone else's template.

Emmelie is an entrepreneur, author and trainer with one goal to rescue overworked founders from being held hostage by their marketing. After a decade in corporate America working for top tech and consumer brands. She developed her one day cmo intensive to train CEOs and their teams on building intentional marketing strategies and workflows, which we talked a lot about in our interview. And especially that not being held hostage part because it can be so hard to balance the day to day work with getting the word out about what it is that you actually do. Her unapologetic approach to life and business has earned her a highly engaged following on social media features across top publications like Forbes, and the opportunity to work with brands like Staples, Dropbox, Capital One Black Enterprise, and Coca Cola.

I was so lucky to find Tara Pringle Jefferson last year when - like so many other business owners and entrepreneurs - I was juggling my business and a lot of other stuff that I hadn’t expected to be responsible for - like homeschooling during a pandemic, for example - and I desperately needed to create a new baseline for how to work within my business AND how to recharge so I could really show up for my clients as well as my family. She helped put me on the path to better balance. 

Tara Pringle Jefferson is a writer, speaker, and self-care coach with a lifelong passion for creating community. As founder of the Self Care Suite, she created a wellness community for Black women and other women of color to unlearn exhaustion as their default and develop self-care rituals to sustain themselves. When she’s not working, she’s making runs to Trader Joe’s and trying to perfect her recipe for the perfect pound cake. Born and raised in the Midwest, she lives in Ohio with her husband and two children.

If you’ve ever struggled to squeeze in time for yourself between work and other obligations, Tara has some great insights to help you prioritize filling up your cup.

In this interview, Tara shares:

> What self care actually is. (HINT: it’s not all bath bombs and pedicures.)

> The misconceptions we have about self care (especially the ones that prevent us from doing it to begin with - so we can move past them.)

> How community has been key to her business growth and her own self care journey.

PLUS, she shares the radical self care practice she does every year!

Emma Schermer Tamir of Marketing By Emma joins me on From Hustle to Hell Yes to talk all things marketing! Emma shares EVERYTHING:

-> How she made the leap to entrepreneurship

-> Where real confidence comes from

-> Communicating in a crisis

-> How to break “blank page syndrome” when you’re writing your copy.

I hope you enjoy this interview as much as I did!