NEW ERA

From Ice to Impact: Kruger Products' legacy with Curling Canada

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In this episode of NEW ERA, hosts Katie Preston and Elena Kouyoufa explore the deep-rooted history and impact of the Scotties Tournament of Hearts, one of Canada’s most iconic sporting events. Joined by Nolan Thiessen (Curling Canada) and Susan Irving (Kruger Products), the discussion delves into:

  • 44 years of partnership between Kruger Products and Curling Canada – the longest-running sponsorship of amateur women's sport in Canada
    • How Curling Canada leads the way in gender
      • equity, with equal prize money, strong viewership, and a loyal fanbase
      • The Scotties Tournament of Hearts as a cultural
        • staple, bringing communities together and creating household names in Canadian sport
        • The future of curling and its grassroots
          • development, including the Girls Rock programme and how it’s inspiring the next generation of athletes 

           

          From its rich legacy to its modern impact, this episode is a must-listen!

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          NEW ERABy Katie Preston and Elena Kouyoufa