Join us on this episode of The Mostly Middle Tennessee Business Podcast as we sit down with Irenka—musician, entrepreneur, and creator of Allegra, an intuitive CRM solution designed specifically for small business owners. Discover how a leap of faith from Europe to Nashville and an independent music career led to a unique approach to technology, automation, and business relationships.

Highlights:
Irenka’s multicultural background and her unconventional journey into the business world

The challenge of building a user-friendly CRM in a market dominated by tech giants

Why small businesses struggle with traditional software—and what makes Allegra different

Lessons from marketing, music, and entrepreneurship about finding your niche and listening to your customers

The importance of automation, removing friction, and staying focused on real business needs

Fun anecdotes about touring, choosing between cities (Paris vs. Nashville), and the “coin flip” that changed everything

Plans for a multicultural Christmas show and engaging with local community through music and business

Tune in for an inspiring conversation filled with actionable insights, candid stories, and a look behind the scenes of building a business with empathy and purpose.

Follow Irenka:
http://getallegra.com
https://www.instagram.com/getallegra?igsh=Y29lNGFvaXhqcGs4
https://www.facebook.com/getallegra
www.linkedin.com/in/irenkastyle

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****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:

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Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.

Follow him and his podcast from which I may have borrowed the *mostly* concept:

https://linktr.ee/mamwmw

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If you like Jim's Boston Scallys, click here to shop and order yours!
https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 
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***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:
https://a.co/d/7oKK7Ip
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The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: 
Wizard Academy - www.wizardacademy.org
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Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co