Nashville wellness entrepreneur Scott Crosbie of Next Health joins Jim to break down the booming longevity space: GLP-1s, peptides, red light, cryotherapy, hyperbaric oxygen, hormone therapy, and why “wellness” is about to go as mainstream as gyms. From franchising and staffing two high-end clinics in the Gulch and Green Hills to practical advice on labs, protein, and biohacking for real people, this episode connects cutting-edge health tech with everyday Middle Tennessee life.

Timed Highlights:
0:00 Jim’s CPAP, sleep apnea, and surprise weight gain
4:51 Scott’s path from motels and sign shops to Next Health franchisee
8:28 Is wellness still “weird,” or officially mainstream?
10:20 The wellness wave: how it will mirror the gym explosion
13:26 Why GLP-1 drugs are poised for mass adoption
19:52 Cost, Ozempic face, and smarter dosing strategies
25:28 America’s food problem, RFK, and the rise of clean fast-casual
30:38 Therapeutic plasma exchange: an “oil change” for your body
32:01 Stem cells, regeneration, and doing it in the US
39:21 Pills on pills: over-medication vs. prevention
42:51 Hormone therapy, testosterone, and living better after 40
47:20 Biomarker testing as your body’s dashboard
53:08 Cryotherapy, red light, and hyperbaric oxygen explained
58:18 Peptides, nootropics, and why people actually feel these
1:03:05 How a first visit to Next Health usually works
1:05:42 Expansion plans for Green Hills, Franklin, and Charlotte
1:06:21 Where to find Scott and Next Health online
1:06:33 Why this probably won’t be Scott’s last time on the show

More Episodes: MMTBP.com

Filmed and Produced by: ItsYourShow.co

Guest links.
Website: nexthealth.com
Scott on Instagram: instagram.com/swcrosbie
Next Health Gulch: instagram.com/nh.nashville
Next Health Green Hills: instagram.com/nh.greenhills

Entrepreneur and pastor to founders Nick Cavuoto joins Jim to unpack grit, faith, and rebuilding after losing a million dollars in revenue, from growing a megachurch to coaching owner-led businesses through their “evolution,” not crisis.

Timestamps:
02:40 – Middle Tennessee business owners “going through the mud”
03:50 – Nick’s origin story: drug dealing, Jesus, and an entrepreneurial family tree
06:10 – Entitlement, over-cuddling, and raising kids who “do hard things”
10:30 – Teaching kids that life is hard and choosing your version of “hard”
13:40 – From church growth to panic attack: when ministry becomes machine
20:20 – Exiting ministry, going back to school, and graduating with a 3.8
24:40 – Church hurt, reconciliation, and separating calling from a building
31:55 – 100 therapy sessions in a year and unpacking buried leadership trauma
34:00 – The partner split, Covid, and losing $1M in recurring revenue
35:30 – Encouraging 5 people a day for 35 days and the best sales week ever
39:42 – “There is no crisis, only evolution” and re-framing entrepreneurial pain
43:15 – The shocking truth: multi-million-dollar owners with no written goals
45:20 – Clarity, 90-day sprints, and non-negotiables like family vacations
48:45 – John Maxwell’s momentum principle and the bullet-train analogy
51:52 – Scattered founders, “best intentions,” and the cost of staying vague
55:35 – Future pacing: turning a scattered creator into a focused rainmaker
1:02:20 – Divine nudges, obedience, and why doing the hard thing fast feels lighter
1:04:27 – Asking for help, avoiding being an “ask hole,” and how to work with Nick
1:05:44 – Where to find Nick and how to connect with the Mostly Middle Tennessee Business Podcast

For more episodes → MMTBP.com

Podcast Studio → https://www.itsyourshow.co/

Guest's website →nickcavuoto.com

Host Jim McCarthy sits down with fellow producer and host Nick Hiter (The Hit Streak, The Hit Lab) for a long‑form, no‑BS conversation on the business of podcasting, building real relationships, and leading with faith and family.

They dive into everything from pricing your show like a pro and filtering guests, to why short‑form content exploded, what’s broken in traditional media, and how podcasting became the ultimate networking machine. Nick also opens up about parenting, youth sports, legacy, and why confidence is really the memory of success.

If you’re a creator, business owner, or aspiring host who wants to treat your show like a real business, this episode is a masterclass wrapped in a real conversation.

Timed Highlights: 
01:45 Tony Soprano “thought leader” quotes
03:25 Studio evolution and remote production
09:38 Ally vs competitor mindset in podcasting
11:00 What counts as a podcast in 2026?
16:00 Why most podcasters quit early
16:36 Frequency, consistency, and compounding
25:59 The real cost per episode and guest fees
33:00 Curating a 52‑episode season like a roster
38:20 Podcasting as a legacy for your kids
46:30 IRS, fear, and what we’re not questioning
1:10:50 Parenting, baseball, and confidence
1:21:10 18‑hour days, family time, and boundaries
1:30:00 Drums, radio, and SiriusXM imaging

For more episodes → MMTBP.com 

Guest’s website → NickHiter.com

Guest’s podcast → The Hit Streak

Studio → https://www.itsyourshow.co/

In this episode of the Mostly Middle Tennessee Business Podcast, Jim McCarthy sits down with songwriter and artist Jared Rogers, nephew of Kenny Rogers, for a fast-moving, story-packed conversation. They dive into how AI is changing songwriting, why listeners will crave “imperfect” human music, what Jared learned directly from Kenny, and how artists can still stand out in a streaming, algorithm-driven world. Along the way, you’ll hear wild Vegas stories, faith and family moments, and a surprising Dolly Parton encounter at the studio.

Timed Highlights
0:00 James Taylor on the red carpet and the kindest people in music
3:29 Opening the show from Christian Brothers of Spring Hill Studios and Mule Town Bikes
7:45 Vegas radio, 9/11, and how a city pulls together in crisis
22:57 AI, songwriting, and the coming hunger for human imperfection
35:23 Kenny Rogers’ role in saving Jared’s life and shaping his career
47:38 Story songs, streaming, and why artists are getting crushed on payouts
59:16 Dolly Parton, signed guitars, and how true stars treat their fans
1:10:40 Guilty pleasures: 90s music, Twilight, and comfort B-movies
1:23:30 Marvel, DC, and why culture on a set (or in an office) really matters
1:32:00 Jared’s project “American Ville on the Road” and where to follow him

For more episodes → MMTBP.com

Podcast Studio → https://www.itsyourshow.co/

Guests website →https://hallowedtruthrecords.com

Guest Social Media → @jaredrogersofficial

In this episode of the Mostly Middle Tennessee Business Podcast, Jim McCarthy sits down with HR and recruiting pro Ashley Pack, founder of Four Point People, to talk about how small and mid-sized businesses can finally fix their hiring, retention, and culture problems.

Ashley shares how she went from teaching to transportation to making 200 cold calls a day during the pandemic, then into payroll and now running a recruiting and fractional HR firm focused on blue collar and trades. She explains why so many owners struggle to keep good people, what they’re doing wrong in interviews and onboarding, and how a few simple systems can completely change the way your team performs.

If you’re a business owner tired of bad hires, high turnover, or culture drama, this conversation will hit home.

Timed highlights
01:01 Welcome back Ashley Pack and the origin of Four Point People
06:19 From teaching and transportation to recruiting bus drivers
10:47 Making 200 cold calls a day with Aflac during the pandemic
17:57 Growing up around a homebuilding business and payroll
21:25 What Four Point People actually does for business owners
21:55 The real hiring problem most owners don’t see
27:25 Catholic guilt, reading people, and in-person interviews
32:03 The questions candidates should always ask employers
43:21 Why owners can’t expect employees to care like they do
52:26 How to fire fairly: warnings, documentation, and communication
1:03:00 Why trades and blue collar businesses need HR help most
1:14:34 TikTok, BS detectors, and reading personalities
1:19:36 Affiliate program and where to find Four Point People online

For more episodes → MMTBP.com 

Guests website → https://fourpointpeople.com/

Studio → https://www.itsyourshow.co/

Rebecca Ruiz runs Superior Washing Services, homeschools nine kids, and is still showing up to 7 AM BNI with energy. In this episode we talk about choosing trades and entrepreneurship over the traditional college path, the reality of six-figure student loan debt, raising entrepreneurial kids, and scaling a blue-collar service business in Middle Tennessee.
We also dive into work-life balance, hiring challenges, and what it really takes to build a family-first lifestyle business in today’s economy.

Timed Highlights:
02:05 E-bikes, latchkey kids, and growing up unsupervised
09:45 Rebecca’s path: early college, chemistry, and leaving the PhD track
14:32 Launching a window and pressure washing business
18:04 Life as a former touring drummer in family mode
20:00 How Rebecca keeps going with nine kids and a growing business
25:38 Pushback on big families and “too many kids”
27:33 The 11-year-old entrepreneur who out-hustled Mom on gum sales
33:15 How school systems kill student entrepreneurship
40:58 The teacher who tells kids “you have a gift” instead of “go to college or fail”
44:30 The long-term reality of six-figure student loan debt
54:13 Why trades and “dirty jobs” deserve more respect (and better PR)
58:08 Apprenticeships vs. degrees – what we’ve lost
1:00:35 Do our kids really need a liberal arts education to succeed?
1:09:55 Why Rebecca homeschools and is skeptical of college culture
1:10:41 Superior Washing Services: what they do and who they serve
1:12:41 The convention that changed their business trajectory
1:18:57 How amateurs destroy siding, concrete, and plants with pressure washers
1:21:35 Time, money, and why most homeowners should not DIY
1:24:49 The hardest part of scaling: hiring trustworthy techs
1:28:04 When business advice ignores real-life family constraints
1:30:33 How to find and follow Superior Washing Services

For more episodes → MMTBP.com 

Guests website → https://superiorwashingservices.com
Studio → https://www.itsyourshow.co/

Publicist and entertainment manager Cathy Cardenas joins the Mostly Middle Tennessee Business Podcast to unpack how real PR works in 2024: word-of-mouth over ads, picking the right clients, protecting reputations in the internet age, and keeping faith at the center through brutal personal seasons.

Cathy and Jim swap radio war stories, talk about WWE and NFL stars, dig into hard lessons from bad clients, and break down what it actually takes to be “PR ready” as a brand or business. Cathy also shares how she built her agency almost entirely on referrals, launched a clothing line and a faith-based podcast, and walked through a year that included losing her mom and her son’s cancer battle.

Timed highlights:
00:00 Self-employed life and intro to the Mostly Middle Tennessee Business Podcast
05:00 Launching a PR firm in a financial crisis and the Lucha Libre breakthrough
07:18 Why her entire PR business is built on word-of-mouth
10:33 Turning people away: “You’re not ready for PR yet”
18:22 The “Ferrari principle” of being selective with clients
26:45 The “I want a Gary V content machine on a $60K salary” conversation
30:41 From Lucha Libre to TNA Wrestling and working with Hulk Hogan
33:38 NFL, NBA, WWE, Danica Patrick, Danica McKellar, and Donovan McNabb
42:33 How the internet changed crisis and reputation management
51:24 Thank-you notes, fan engagement, and the Taylor Swift playbook
58:00 Hope Wear Clothing, Grace Begins podcast, and giving back
59:43 Losing her mom and her son’s cancer year – and which clients stayed
1:03:43 Her son’s cancer-free update and why she added consulting

mmtbp.com
CathyCardenas.com
@GraceBeginsThePodcast on Youtube

John Myers of Alliance Family Services joins Jim to talk candidly about faith, church hurt, and the hard conversations around abortion and real-world ministry.

They dive into John’s journey from missionary kid to youth pastor to working with Alliance Women’s Clinic, why honesty and trust matter more than polished church branding, and how men must step up in the pro‑life conversation. Jim shares deeply personal stories about grief, divine nudges, and what it really means to hear from God in everyday life.

If you or someone you know is facing an unplanned pregnancy, or wrestling with doubts about church, faith, or the pro‑life movement, this conversation is raw, honest, and full of hope.

Timed highlights: 
1:42 Football, rugby, and late‑night baby cardio
7:36 Ice cream, Ninja Creami, and nutrition struggles at 50
10:48 Eggnog, alcohol, and learning moderation
12:21 John’s missionary‑kid upbringing and moving all over the world
15:11 Church hurt, trusting pastors, and putting faith in Jesus instead of people
19:04 Jim’s journey into apologetics and the case for Christ
25:05 Prophecies, Bible credibility, and why the details matter
31:26 Meeting his British wife, moving to England, and life in ministry
47:14 Leaving a church staff role over leadership issues
52:16 Branding, church shopping, and when church becomes an idol
58:00 Marketing candor, Avis vs. Hertz, and why people crave honesty
1:11:05 How John ended up at Alliance Women’s Clinic in Tennessee
1:13:32 What Alliance actually does for women and families
1:17:10 Abortion, the Holocaust comparison, and the numbers no one wants to talk about
1:19:50 Why John believes unborn children have God‑given value
1:38:41 Services Alliance offers, including abortion pill reversal
1:44:54 Post‑abortive care and why Jesus still wants the rose
1:49:38 How to connect with Alliance Women’s Clinic and support the work

Alliance Women’s Clinic (local site): https://alliancewomensclinic.org

Mostly Middle Tennessee Business Podcast: https://mmtbp.com

Studio: https://itsyourshow.co

Jim McCarthy sits down with Babcox Media’s Brian Ankney to talk about how a 106-year-old automotive media company keeps reinventing itself with video, AI search, and niche-focused content. They dive into the real future of car dealerships, F&I, EVs, and what “good” selling actually looks like in 2026.

If you’re in automotive, real estate, or any small business that lives on leads and relationships, this episode is loaded with practical perspective and stories from the trenches.

Highlights
00:00 Sales vs “being pushy”: reframing what selling really is
03:30 E-bikes, safety, and 50-year-old-guy workouts
04:27 Who is Brian Ankney and what is Babcox Media?
05:38 How a 106-year-old print company reinvented into video and podcasts
06:25 Building a garage studio right before COVID (and what it did for the business)
08:05 Letting the market tell you where to go (niche media and product pivots)
13:21 How Babcox uses AI instead of editorial calendars
15:11 AI search, car shoppers, and why “traditional” search is quietly shrinking
18:16 Why not paying attention to AI search could cost 30–40% of your market
20:53 What the next generation dislikes about AI (and why)
21:14 Tech shortages in dealerships, body shops, and repair facilities
24:42 Subscription car services and the future of vehicle ownership
28:21 Cars as rolling storage units and the “junk trailer” idea
30:38 New battery tech and the truth about “clean” energy
32:21 EVs, coal plants, and how emissions are really measured
33:54 Leasing vs buying EVs and the resale value problem
37:17 Full-serve gas in New Jersey and post-COVID fuel lines
38:21 Third-generation leadership at Babcox and staying “100 years young”
41:03 Inside culture at Babcox: open doors, mandatory AI, and cross-brand collaboration
42:05 Why Brian now hosts multiple industry podcasts
43:19 How much engineering goes into tire tread
43:58 Early career: selling cars, consulting, and flying every day pre-9/11
47:34 High-pressure window sales, 65% first-night close, and getting thrown out of houses
52:33 Lessons from the Honda and Mercedes showroom floors
55:10 Why most people are still going to need a human in the car-buying process

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****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast: www.mmtbp.com www.instagram.com/mostlymiddletnbusinespodcast www.instagram.com/jimmccarthyvos Tiktok: @jimmccarthyvos 

Phillip Cantrell went from running a family printing business to building Benchmark Realty into a multi-state brokerage closing over $5 billion a year in sales. In this episode, we talk about pivots, faith, hard times, and why real estate is facing its own “2008 moment” with AI and industry lawsuits.

Phillip shares what he learned from brutal commercial printing, how he rebuilt during the 2008 crash, why he sold Benchmark, and what agents and business owners must do to survive the next wave of change. If you’re an entrepreneur, real estate pro, or anyone grinding through a tough season, this one’s for you.

Timed Highlights:
00:00 Real estate, radio, and low-bar professions
04:08 Launching Benchmark from the front room of his house
17:52 The 2008 crash flips the switch off overnight
19:18 Reinventing as a fee-based brokerage model
22:24 Borrowing against the house but not quitting
31:38 Building culture and clarity as a CEO
36:37 Selling Benchmark and stepping out of the way
38:01 Lawsuits, consolidation, and a new “2008 moment”
43:35 How AI really changes real estate
51:23 Why agents lose repeat business they should own
1:03:31 How Fed policy and easy money broke housing
1:07:32 Homeownership vs apartments and long-term wealth
1:12:36 Lessons from 40+ years, wins and losses

_____________________________________________________________________

****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:

www.mmtbp.com

www.instagram.com/mostlymiddletnbusinespodcast

www.instagram.com/jimmccarthyvos

Tiktok: @jimmccarthyvos    

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Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.

Follow him and his podcast from which I may have borrowed the *mostly* concept:

https://linktr.ee/mamwmw

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If you like Jim's Boston Scallys, click here to shop and order yours!

https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 

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***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

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The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: 

Wizard Academy - www.wizardacademy.org

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Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co