Rebecca Jacobs of eSpaces sits down with host Jim McCarthy to break down the evolution of shared office space, from scrappy entrepreneurs fleeing coffee shops to corporate satellite teams needing turnkey suites. They talk about the “one price, one bill” model, building real community in office spaces, expanding into Atlanta, plus hard-earned leadership lessons from years in big-box retail.

You’ll hear behind-the-scenes stories from Victoria’s Secret and Target, why people really leave companies, how eSpaces fills the gap between your spare bedroom and a $7,000/month lease, and why tone, culture, and the word “why” matter so much in business.

1:14 Rebecca’s retail journey: Victoria’s Secret, Target, Charming Charlie, and running a spa
2:23 Inside Victoria’s Secret: fitting room stories and shocking product margins
4:10 Jim intro: Mostly Middle Tennessee Business Podcast and sponsor shout-outs
4:58 What eSpaces is today: from co-working to private offices and suites
8:04 Solving the “coffee shop / home office / $7K lease” problem
10:59 Office sizes, flexibility, and plug-and-play space for growing teams
14:20 Community vs. privacy: cafés, happy hours, and “your space behind a closed door”
17:21 How members find each other: logos on doors, member portal, and events
19:12 Key differentiators: locally owned, one all-inclusive bill, empowered managers
22:37 Use cases: entrepreneurs, wealth advisors, lawyers, therapists, corporate hubs
23:47 Podcast studios in eSpaces and Jim’s proposed ItsYourShow.co partnership
26:01 Expansion plans: Atlanta, Chattanooga, Knoxville and choosing the right locations
33:29 Brand awareness as Rebecca’s main job: brokers, chambers, and networking
40:26 Positioning: “your office, one price” and redefining co-working
46:08 Leadership lessons from retail: fear-based management vs. leading with “why”
51:00 Jim’s auto sales story: lost bonuses, unfair policy changes, and pushing back
54:10 Knowing your worth: negotiating, asking questions, and not settling
63:18 Why people really quit: “people leave people,” not just companies
72:05 Rebecca’s personal and professional “why” and being “Mrs. eSpaces” in the community
82:10 How eSpaces protects culture with a small, mighty team

 eSpaces
 Website: espaces.com

SPONSRS: 

ItsYourShow.co (Jim’s production company)
 Website: ItsYourShow.co

Mule Town Bikes / Muletown Bikes
 Location: Columbia, Tennessee (on the square)

Christian Brothers Automotive – Spring Hill
 Location: Across from Walmart on Highway 31, Spring Hill, Tennessee

BNI (Business Network International) is mentioned as a networking organization, along with various local chambers.

Suggested Tags / Hashtags

In this episode of the Mostly Middle Tennessee Business Podcast, Jim McCarthy sits down with Nashville-area commercial real estate pro and project manager Katelin Ford (Four Points Business, SVN Excel). Katelin unpacks her journey from MTSU sports broadcasting to CMT live shows and Discovery’s HGTV/Travel Channel universe, through layoffs, COVID, and mandates, and into a new chapter helping business owners with property, books, and growth strategy.

They dive into how TV production skills translate into CRE, why storytelling still matters, why AI should be a tool and not a crutch, and where opportunities are emerging in trades, storage, and service businesses. They also riff on music, live performance, what our kids are listening to, and why authenticity is about to be at a premium.

Timed highlights:
00:00 Broadcasting roots, project management, and BNI connections
02:56 Switching from forensic pathology to sports broadcasting at MTSU
03:56 First TV job in Charleston and sideline sports reporting
08:03 Chicago: staffing Fox Sports, ESPN, Golf Channel, and CMT
14:39 Behind the scenes of CMT’s Hot 20, award shows, Crossroads, and more
17:27 Layoffs on maternity leave and the shrinking TV job market
23:28 Discovery/HGTV and the “Brady Bunch house” renovation project
32:30 Managing Bon Jovi and Hank Jr. bars with Big Plain Holdings
35:35 Growing up in a builder/agent family and moving into commercial real estate
41:10 The AI debate: tool vs. crutch for creatives and marketers
49:43 What Gen Z is listening to, and why kids are obsessed with Queen and Michael Jackson
51:01 What Four Points Business actually does for trades and small business owners
52:35 Why storage and trade services are in private equity’s crosshairs
58:32 Owning your “hot mess” and building a personal brand anyway

Listen to more episodes and apply to be on the show at:
mmtbp.com

Podcast production by:
itsyourshow.co

Luxury spec building can make or break you. Nashville-area builder and developer Josh Hein of Hein Properties joins Jim McCarthy to unpack the real numbers, lender games, rezoning battles, and mindset it takes to survive – and win – in the high-end custom and spec home space. From Tennessee rock and septic nightmares to mid-construction refis and village-style master-planned communities, this is a masterclass for builders, investors, and serious real estate players.

Timed Highlights:
00:00 Luxury margins and the difference between spec and custom building
02:00 Show intro, Jim’s role, and Mule Town Bikes shoutout
04:45 Josh’s path from commercial construction in Michigan to Nashville luxury homes
08:20 Scaling up: loan-to-cost ratios, volume, and getting to 90% LTC
12:30 Tennessee realities: rock, septic, and six-figure site prep surprises
15:30 The truth about draws, warehouse lines, and lender “gotchas”
21:00 Mid-construction refinancing and using interest reserves to protect the asset
24:20 Jim’s own construction loan war stories and using property as a business hub
32:50 Rezoning gauntlets in Rutherford and Maury Counties and winning support
45:40 The trades talent gap, generational shifts, and why blue collar is booming
51:10 Hein’s philosophy: timeless design, being on-site, and obsessing over details
59:10 Difficult buyers, warranty expectations, and protecting your brand
1:01:55 Wellness spaces, saunas, golf simulators, and hidden speakeasy-style rooms
1:06:25 Vision: non-cookie-cutter village-style master-planned communities
1:11:05 Helping other builders: lenders, lessons, and what Josh would do again
1:11:44 Where to find Josh and the Mostly Middle Tennessee Business Podcast online

Guest website: heinproperties.com
More Episodes: mmtbp.com
Podcast Studio: itsyourshow.co

Nashville wellness entrepreneur Scott Crosbie of Next Health joins Jim to break down the booming longevity space: GLP-1s, peptides, red light, cryotherapy, hyperbaric oxygen, hormone therapy, and why “wellness” is about to go as mainstream as gyms. From franchising and staffing two high-end clinics in the Gulch and Green Hills to practical advice on labs, protein, and biohacking for real people, this episode connects cutting-edge health tech with everyday Middle Tennessee life.

Timed Highlights:
0:00 Jim’s CPAP, sleep apnea, and surprise weight gain
4:51 Scott’s path from motels and sign shops to Next Health franchisee
8:28 Is wellness still “weird,” or officially mainstream?
10:20 The wellness wave: how it will mirror the gym explosion
13:26 Why GLP-1 drugs are poised for mass adoption
19:52 Cost, Ozempic face, and smarter dosing strategies
25:28 America’s food problem, RFK, and the rise of clean fast-casual
30:38 Therapeutic plasma exchange: an “oil change” for your body
32:01 Stem cells, regeneration, and doing it in the US
39:21 Pills on pills: over-medication vs. prevention
42:51 Hormone therapy, testosterone, and living better after 40
47:20 Biomarker testing as your body’s dashboard
53:08 Cryotherapy, red light, and hyperbaric oxygen explained
58:18 Peptides, nootropics, and why people actually feel these
1:03:05 How a first visit to Next Health usually works
1:05:42 Expansion plans for Green Hills, Franklin, and Charlotte
1:06:21 Where to find Scott and Next Health online
1:06:33 Why this probably won’t be Scott’s last time on the show

More Episodes: MMTBP.com

Filmed and Produced by: ItsYourShow.co

Guest links.
Website: nexthealth.com
Scott on Instagram: instagram.com/swcrosbie
Next Health Gulch: instagram.com/nh.nashville
Next Health Green Hills: instagram.com/nh.greenhills

Entrepreneur and pastor to founders Nick Cavuoto joins Jim to unpack grit, faith, and rebuilding after losing a million dollars in revenue, from growing a megachurch to coaching owner-led businesses through their “evolution,” not crisis.

Timestamps:
02:40 – Middle Tennessee business owners “going through the mud”
03:50 – Nick’s origin story: drug dealing, Jesus, and an entrepreneurial family tree
06:10 – Entitlement, over-cuddling, and raising kids who “do hard things”
10:30 – Teaching kids that life is hard and choosing your version of “hard”
13:40 – From church growth to panic attack: when ministry becomes machine
20:20 – Exiting ministry, going back to school, and graduating with a 3.8
24:40 – Church hurt, reconciliation, and separating calling from a building
31:55 – 100 therapy sessions in a year and unpacking buried leadership trauma
34:00 – The partner split, Covid, and losing $1M in recurring revenue
35:30 – Encouraging 5 people a day for 35 days and the best sales week ever
39:42 – “There is no crisis, only evolution” and re-framing entrepreneurial pain
43:15 – The shocking truth: multi-million-dollar owners with no written goals
45:20 – Clarity, 90-day sprints, and non-negotiables like family vacations
48:45 – John Maxwell’s momentum principle and the bullet-train analogy
51:52 – Scattered founders, “best intentions,” and the cost of staying vague
55:35 – Future pacing: turning a scattered creator into a focused rainmaker
1:02:20 – Divine nudges, obedience, and why doing the hard thing fast feels lighter
1:04:27 – Asking for help, avoiding being an “ask hole,” and how to work with Nick
1:05:44 – Where to find Nick and how to connect with the Mostly Middle Tennessee Business Podcast

For more episodes → MMTBP.com

Podcast Studio → https://www.itsyourshow.co/

Guest's website →nickcavuoto.com

Host Jim McCarthy sits down with fellow producer and host Nick Hiter (The Hit Streak, The Hit Lab) for a long‑form, no‑BS conversation on the business of podcasting, building real relationships, and leading with faith and family.

They dive into everything from pricing your show like a pro and filtering guests, to why short‑form content exploded, what’s broken in traditional media, and how podcasting became the ultimate networking machine. Nick also opens up about parenting, youth sports, legacy, and why confidence is really the memory of success.

If you’re a creator, business owner, or aspiring host who wants to treat your show like a real business, this episode is a masterclass wrapped in a real conversation.

Timed Highlights: 
01:45 Tony Soprano “thought leader” quotes
03:25 Studio evolution and remote production
09:38 Ally vs competitor mindset in podcasting
11:00 What counts as a podcast in 2026?
16:00 Why most podcasters quit early
16:36 Frequency, consistency, and compounding
25:59 The real cost per episode and guest fees
33:00 Curating a 52‑episode season like a roster
38:20 Podcasting as a legacy for your kids
46:30 IRS, fear, and what we’re not questioning
1:10:50 Parenting, baseball, and confidence
1:21:10 18‑hour days, family time, and boundaries
1:30:00 Drums, radio, and SiriusXM imaging

For more episodes → MMTBP.com 

Guest’s website → NickHiter.com

Guest’s podcast → The Hit Streak

Studio → https://www.itsyourshow.co/

In this episode of the Mostly Middle Tennessee Business Podcast, Jim McCarthy sits down with songwriter and artist Jared Rogers, nephew of Kenny Rogers, for a fast-moving, story-packed conversation. They dive into how AI is changing songwriting, why listeners will crave “imperfect” human music, what Jared learned directly from Kenny, and how artists can still stand out in a streaming, algorithm-driven world. Along the way, you’ll hear wild Vegas stories, faith and family moments, and a surprising Dolly Parton encounter at the studio.

Timed Highlights
0:00 James Taylor on the red carpet and the kindest people in music
3:29 Opening the show from Christian Brothers of Spring Hill Studios and Mule Town Bikes
7:45 Vegas radio, 9/11, and how a city pulls together in crisis
22:57 AI, songwriting, and the coming hunger for human imperfection
35:23 Kenny Rogers’ role in saving Jared’s life and shaping his career
47:38 Story songs, streaming, and why artists are getting crushed on payouts
59:16 Dolly Parton, signed guitars, and how true stars treat their fans
1:10:40 Guilty pleasures: 90s music, Twilight, and comfort B-movies
1:23:30 Marvel, DC, and why culture on a set (or in an office) really matters
1:32:00 Jared’s project “American Ville on the Road” and where to follow him

For more episodes → MMTBP.com

Podcast Studio → https://www.itsyourshow.co/

Guests website →https://hallowedtruthrecords.com

Guest Social Media → @jaredrogersofficial

In this episode of the Mostly Middle Tennessee Business Podcast, Jim McCarthy sits down with HR and recruiting pro Ashley Pack, founder of Four Point People, to talk about how small and mid-sized businesses can finally fix their hiring, retention, and culture problems.

Ashley shares how she went from teaching to transportation to making 200 cold calls a day during the pandemic, then into payroll and now running a recruiting and fractional HR firm focused on blue collar and trades. She explains why so many owners struggle to keep good people, what they’re doing wrong in interviews and onboarding, and how a few simple systems can completely change the way your team performs.

If you’re a business owner tired of bad hires, high turnover, or culture drama, this conversation will hit home.

Timed highlights
01:01 Welcome back Ashley Pack and the origin of Four Point People
06:19 From teaching and transportation to recruiting bus drivers
10:47 Making 200 cold calls a day with Aflac during the pandemic
17:57 Growing up around a homebuilding business and payroll
21:25 What Four Point People actually does for business owners
21:55 The real hiring problem most owners don’t see
27:25 Catholic guilt, reading people, and in-person interviews
32:03 The questions candidates should always ask employers
43:21 Why owners can’t expect employees to care like they do
52:26 How to fire fairly: warnings, documentation, and communication
1:03:00 Why trades and blue collar businesses need HR help most
1:14:34 TikTok, BS detectors, and reading personalities
1:19:36 Affiliate program and where to find Four Point People online

For more episodes → MMTBP.com 

Guests website → https://fourpointpeople.com/

Studio → https://www.itsyourshow.co/

Rebecca Ruiz runs Superior Washing Services, homeschools nine kids, and is still showing up to 7 AM BNI with energy. In this episode we talk about choosing trades and entrepreneurship over the traditional college path, the reality of six-figure student loan debt, raising entrepreneurial kids, and scaling a blue-collar service business in Middle Tennessee.
We also dive into work-life balance, hiring challenges, and what it really takes to build a family-first lifestyle business in today’s economy.

Timed Highlights:
02:05 E-bikes, latchkey kids, and growing up unsupervised
09:45 Rebecca’s path: early college, chemistry, and leaving the PhD track
14:32 Launching a window and pressure washing business
18:04 Life as a former touring drummer in family mode
20:00 How Rebecca keeps going with nine kids and a growing business
25:38 Pushback on big families and “too many kids”
27:33 The 11-year-old entrepreneur who out-hustled Mom on gum sales
33:15 How school systems kill student entrepreneurship
40:58 The teacher who tells kids “you have a gift” instead of “go to college or fail”
44:30 The long-term reality of six-figure student loan debt
54:13 Why trades and “dirty jobs” deserve more respect (and better PR)
58:08 Apprenticeships vs. degrees – what we’ve lost
1:00:35 Do our kids really need a liberal arts education to succeed?
1:09:55 Why Rebecca homeschools and is skeptical of college culture
1:10:41 Superior Washing Services: what they do and who they serve
1:12:41 The convention that changed their business trajectory
1:18:57 How amateurs destroy siding, concrete, and plants with pressure washers
1:21:35 Time, money, and why most homeowners should not DIY
1:24:49 The hardest part of scaling: hiring trustworthy techs
1:28:04 When business advice ignores real-life family constraints
1:30:33 How to find and follow Superior Washing Services

For more episodes → MMTBP.com 

Guests website → https://superiorwashingservices.com
Studio → https://www.itsyourshow.co/

Publicist and entertainment manager Cathy Cardenas joins the Mostly Middle Tennessee Business Podcast to unpack how real PR works in 2024: word-of-mouth over ads, picking the right clients, protecting reputations in the internet age, and keeping faith at the center through brutal personal seasons.

Cathy and Jim swap radio war stories, talk about WWE and NFL stars, dig into hard lessons from bad clients, and break down what it actually takes to be “PR ready” as a brand or business. Cathy also shares how she built her agency almost entirely on referrals, launched a clothing line and a faith-based podcast, and walked through a year that included losing her mom and her son’s cancer battle.

Timed highlights:
00:00 Self-employed life and intro to the Mostly Middle Tennessee Business Podcast
05:00 Launching a PR firm in a financial crisis and the Lucha Libre breakthrough
07:18 Why her entire PR business is built on word-of-mouth
10:33 Turning people away: “You’re not ready for PR yet”
18:22 The “Ferrari principle” of being selective with clients
26:45 The “I want a Gary V content machine on a $60K salary” conversation
30:41 From Lucha Libre to TNA Wrestling and working with Hulk Hogan
33:38 NFL, NBA, WWE, Danica Patrick, Danica McKellar, and Donovan McNabb
42:33 How the internet changed crisis and reputation management
51:24 Thank-you notes, fan engagement, and the Taylor Swift playbook
58:00 Hope Wear Clothing, Grace Begins podcast, and giving back
59:43 Losing her mom and her son’s cancer year – and which clients stayed
1:03:43 Her son’s cancer-free update and why she added consulting

mmtbp.com
CathyCardenas.com
@GraceBeginsThePodcast on Youtube