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From Industrial to Digital: How Cavago is Revolutionising the Equestrian Experience
In this episode of "Let's Talk Horse Business," George sits down with Sophie, the Managing Director of Cavago, she discusses the company's mission to revolutionise the equestrian industry by transitioning it from an industrial to a digital era. With a background in the equestrian sector and a passion for horses, Sophie shares insights into Cavago's innovative platform that connects equestrian businesses with customers, making it easier to book experiences online. She highlights the challenges faced by the industry, such as discoverability and administrative burdens, and explains how Cavago addresses these issues through its user-friendly technology. The conversation also touches on the success of their recent participation in the London International event, where they engaged with attendees through interactive experiences, ultimately aiming to enhance accessibility and growth within the equestrian community.
KEY TAKEAWAYS
-
Digital Transformation in Equestrian Industry: Cavago aims to transition the equestrian industry from an industrial model to a digital one, addressing the challenges of discoverability and accessibility for equestrian services.
-
Unique Business Model: Cavago operates on a commission-based model rather than charging sign-up or monthly fees, making it financially accessible for equestrian businesses to utilize their platform.
-
Enhanced Customer Experience: The platform allows customers to easily book and pay for equestrian services online, streamlining the process and reducing the administrative burden on service providers.
-
Focus on Community and Collaboration: Cavago encourages equestrian businesses to work together rather than compete, fostering a community that can collectively enhance customer access to equestrian activities.
-
Continuous Improvement and Adaptation: The technology is designed to evolve based on user feedback, with features like proposal of new time slots and rescheduling capabilities that cater to the unique needs of equestrian service providers.
Socials
https://www.linkedin.com/company/mycavago/
https://www.instagram.com/my_cavago
https://www.instagram.com/gbetson/
www.tiktok.com/@georgebetson
About the Host
George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.
View all episodes
By George BetsonIn this episode of "Let's Talk Horse Business," George sits down with Sophie, the Managing Director of Cavago, she discusses the company's mission to revolutionise the equestrian industry by transitioning it from an industrial to a digital era. With a background in the equestrian sector and a passion for horses, Sophie shares insights into Cavago's innovative platform that connects equestrian businesses with customers, making it easier to book experiences online. She highlights the challenges faced by the industry, such as discoverability and administrative burdens, and explains how Cavago addresses these issues through its user-friendly technology. The conversation also touches on the success of their recent participation in the London International event, where they engaged with attendees through interactive experiences, ultimately aiming to enhance accessibility and growth within the equestrian community.
KEY TAKEAWAYS
-
Digital Transformation in Equestrian Industry: Cavago aims to transition the equestrian industry from an industrial model to a digital one, addressing the challenges of discoverability and accessibility for equestrian services.
-
Unique Business Model: Cavago operates on a commission-based model rather than charging sign-up or monthly fees, making it financially accessible for equestrian businesses to utilize their platform.
-
Enhanced Customer Experience: The platform allows customers to easily book and pay for equestrian services online, streamlining the process and reducing the administrative burden on service providers.
-
Focus on Community and Collaboration: Cavago encourages equestrian businesses to work together rather than compete, fostering a community that can collectively enhance customer access to equestrian activities.
-
Continuous Improvement and Adaptation: The technology is designed to evolve based on user feedback, with features like proposal of new time slots and rescheduling capabilities that cater to the unique needs of equestrian service providers.
Socials
https://www.linkedin.com/company/mycavago/
https://www.instagram.com/my_cavago
https://www.instagram.com/gbetson/
www.tiktok.com/@georgebetson
About the Host
George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.