In this episode of the Let's Talk Horse Business podcast, George sits down with Peter from Granite Lens Media, an equestrian videographer and photographer. Peter shares his inspiring journey from working as a geohazard engineer to launching his own business in the equestrian space. He discusses the challenges and rewards of creating content for influencers, brands, and events, emphasizing the importance of building a core client base. The conversation delves into the realities of running a business, the impact of social media on the equestrian industry, and the significance of valuing one's work. Peter also reflects on his experiences filming in South Africa and Botswana, highlighting the unique opportunities that come with being part of the equestrian community. This episode is packed with insights for anyone looking to navigate the world of equestrian content creation and business.

KEY TAKEAWAYS

1. Embrace Opportunities: Taking advantage of opportunities, even if they seem risky, can lead to significant career changes and personal growth. The journey from a stable job to pursuing a passion can be rewarding, especially when supported by a network.

2. Value Your Work: Transitioning from doing work as a favor to charging for services can be challenging. It's important to establish a pricing structure that reflects the value of your time and skills, while also being open to learning and adjusting as you gain experience.

3. Quality Content Matters: In the competitive world of videography and photography, producing high-quality content is essential. This includes not only the visuals but also the sound quality, which can significantly impact the viewer's experience.

4. Community Over Competition: Building relationships with other professionals in the industry can lead to collaboration and mutual support. Sharing knowledge and respecting each other's client bases fosters a positive environment, even in a competitive field.

5. Social Media's Dual Nature: While social media can be a powerful tool for showcasing work and connecting with audiences, it also comes with challenges, such as potential negativity and misrepresentation. It's crucial to navigate these platforms thoughtfully, ensuring that the content shared reflects the true nature of the work and the industry.

Socials

https://www.instagram.com/gbetson/

www.tiktok.com/@georgebetson

Granite Lens Media

https://granitelensmedia.com/

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.

In this episode of "Let's Talk Horse Business," George sits down with Sophie, the Managing Director of Cavago, she discusses the company's mission to revolutionise the equestrian industry by transitioning it from an industrial to a digital era. With a background in the equestrian sector and a passion for horses, Sophie shares insights into Cavago's innovative platform that connects equestrian businesses with customers, making it easier to book experiences online. She highlights the challenges faced by the industry, such as discoverability and administrative burdens, and explains how Cavago addresses these issues through its user-friendly technology. The conversation also touches on the success of their recent participation in the London International event, where they engaged with attendees through interactive experiences, ultimately aiming to enhance accessibility and growth within the equestrian community.

KEY TAKEAWAYS

1. Digital Transformation in Equestrian Industry: Cavago aims to transition the equestrian industry from an industrial model to a digital one, addressing the challenges of discoverability and accessibility for equestrian services.

2. Unique Business Model: Cavago operates on a commission-based model rather than charging sign-up or monthly fees, making it financially accessible for equestrian businesses to utilize their platform.

3. Enhanced Customer Experience: The platform allows customers to easily book and pay for equestrian services online, streamlining the process and reducing the administrative burden on service providers.

4. Focus on Community and Collaboration: Cavago encourages equestrian businesses to work together rather than compete, fostering a community that can collectively enhance customer access to equestrian activities.

5. Continuous Improvement and Adaptation: The technology is designed to evolve based on user feedback, with features like proposal of new time slots and rescheduling capabilities that cater to the unique needs of equestrian service providers.

Socials

https://www.linkedin.com/company/mycavago/ 

https://www.instagram.com/my_cavago

https://www.instagram.com/gbetson/

www.tiktok.com/@georgebetson

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of the Let's Talk Horse Business podcast, George welcomes Charlotte Franke, the founder of Franke Racewear, an international racewear brand. Charlotte shares her inspiring journey from being an apprentice jockey in Germany to establishing her own successful business in the UK. She discusses the challenges she faced in the racing industry, the importance of networking, and the lessons learned along the way. Charlotte emphasises the significance of trusting one's instincts, the hard work required to maintain a business, and the value of having a supportive community. Listeners will gain insights into the niche racewear market, the process of scaling a business internationally, and the mindset needed to thrive in the equestrian world.

KEY TAKEAWAYS

1. Embrace Change and Trust Your Instincts: Taking risks and trusting your gut can lead to significant growth and opportunities. The decision to invest in your business can yield substantial returns, as demonstrated by a 40% increase in turnover after a bold financial commitment.

2. Importance of Networking and Support: Building a strong network and having supportive individuals can be crucial for success. A brief meeting with a photographer led to the creation of a successful clothing brand, highlighting the impact of mentorship and collaboration.

3. Understanding the Challenges of Entrepreneurship: Starting a business requires hard work, dedication, and a willingness to learn. Many new brands struggle to maintain momentum due to the complexities of running a business, including marketing, customer engagement, and product management.

4. Niche Markets Can Be Beneficial: Focusing on a specific niche, such as racewear for jockeys and yard staff, can help establish a brand identity and build a loyal customer base. This approach allows for personalized customer interactions and a deeper understanding of market needs.

5. Personal Growth Through Adversity: Experiences in the racing industry, including challenges faced as a groom, contribute to personal development. Overcoming obstacles and learning from failures can lead to resilience and a stronger mindset, essential for navigating the ups and downs of business.

Socials

https://www.instagram.com/gbetson/

www.tiktok.com/@georgebetson

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of the Let's Talk Horse Business podcast, George sits down with Rhiannon, an equestrian business specialist, to explore the intricacies of starting and marketing a successful equestrian business. Rhiannon shares her journey from managing strip clubs to becoming a consultant, emphasising the importance of understanding customer needs and differentiating one's brand in a competitive market. The conversation delves into practical advice for aspiring business owners, including the significance of market research, the value of personal branding, and the necessity of taking action despite self-doubt. Rhiannon also highlights the importance of positioning a business to solve specific problems for customers, ultimately encouraging listeners to embrace their unique qualities and take bold steps toward their entrepreneurial goals.

KEY TAKEAWAYS

1. Identify Your Unique Value Proposition: When starting a business, it's crucial to determine what makes your offering different from competitors. This could be through specialized services, unique packages, or a strong personal brand that resonates with your target audience.

2. Conduct Thorough Market Research: Before launching a business, it's essential to understand the market landscape. This includes analyzing competitors, identifying target demographics, and understanding customer pain points to effectively position your business.

3. Emphasize Benefits Over Features: In marketing, focus on how your product or service solves a problem for the customer rather than just listing its features. This approach helps potential clients see the value in what you offer.

4. Take Action Despite Doubts: Confidence often holds people back from pursuing their business ideas. It's important to challenge negative beliefs and take action, even if it means being imperfect at first. Growth comes from experience and learning through doing.

5. Create a Comprehensive Business Plan: Writing down a business plan that includes potential challenges and strategies to mitigate them increases the likelihood of success. A well-structured plan serves as a roadmap for your business journey.

Socials

https://www.instagram.com/gbetson/

www.tiktok.com/@georgebetson

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of "Let's Talk Horse Business," George interviews Stephen, a remarkable entrepreneur who has transformed his passion for horses into a thriving livery business in just three years. From humble beginnings with his own horses, Stephen shares his journey of building multiple livery yards and the challenges he faced along the way. He discusses the importance of hard work, passion, and the right partnerships in achieving success. Listeners will gain valuable insights into managing a livery business, the significance of team dynamics, and strategies for navigating the industry's challenges, including pricing and staff retention. Stephen emphasises the need for structure and support within the equestrian community, encouraging aspiring business owners to believe in themselves and seize opportunities.

KEY TAKEAWAYS

1. Embrace Opportunities: The journey into the livery business began during the COVID-19 pandemic, highlighting the importance of seizing opportunities even in challenging times. Instead of succumbing to negativity, it's crucial to recognize potential and take action.

2. Passion and Mental Health: Maintaining passion for the work is essential. If the love for the business diminishes, it may be time to reassess involvement. Prioritizing mental health and ensuring a positive work environment is key to long-term success.

3. Team Structure and Support: Building a strong team is vital for scaling a livery business. Providing clear roles, opportunities for training, and a supportive environment can help retain staff and improve overall morale. It's important to treat team members as valuable contributors rather than just labor.

4. Profitability and Investment: Profit is necessary for sustainability, but it should be reinvested into the business to improve facilities and services. Understanding the financial aspects and having a clear pricing strategy can help ensure the business remains viable.

5. Continuous Learning and Networking: Knowledge is power in the equestrian industry. Engaging with others, asking questions, and being open to learning can lead to new ideas and improvements. Networking with peers can provide valuable insights and support for growth.

Socials

https://www.instagram.com/gbetson/

www.tiktok.com/@georgebetson

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of the Let's Talk Horse Business podcast, George delves into the critical topic of the livery yard business, highlighting the challenges faced by livery yard owners in today's economic climate. Drawing on insights from a post shared by Ibby McPherson and the Tampna Eventing Team, George emphasises the importance of recognising horses as luxury items that require appropriate care and investment. He discusses the rising costs associated with running a livery yard, including hay, feed, labor, and insurance, and stresses the need for transparent communication and fair pricing in the industry. George also shares his top 10 steps for livery businesses to raise their prices effectively while maintaining strong relationships with clients. This episode aims to raise awareness about the value of livery services and encourages listeners to appreciate the hard work that goes into horse care.

KEY TAKEAWAYS

1. Importance of Setting Goals and Vision: Many livery yard businesses struggle because they operate without clear goals and a vision, often treating their business like a hobby rather than a viable enterprise.

2. Rising Costs in the Equestrian Industry: The costs associated with running a livery yard, including hay, straw, feed, labor, and insurance, have been increasing significantly. This makes it essential for livery yard owners to charge appropriately for their services.

3. Value of Horse Care: Horses are considered a luxury, and owners should be prepared to pay for the care and services that come with them. The podcast emphasizes that livery yard owners should not subsidize horse care at the expense of their own financial viability.

4. Transparent Communication and Gradual Price Increases: When raising prices, it's crucial to communicate transparently with clients about the reasons for the increase and to implement gradual changes rather than sudden hikes.

5. Building Relationships and Offering Value: Establishing strong relationships with clients and highlighting the unique value and services provided by the livery yard can help justify pricing and maintain client loyalty.

Socials

https://www.instagram.com/gbetson/

https://www.tiktok.com/@hustle_with_george

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.

George’s love for horses began at age 15 and has since become a significant part of his life and career. As the director of Fonture Transport, an equine horse transport business, he has combined his business acumen with his equestrian passion. His commitment to the equine industry also fuels his personal goals, as he plans to return to competing in dressage next year.

Since July 2023, George has embarked on a journey of personal transformation, emphasizing personal development and aligning his values with his business ventures. He also runs his own property businesses, managing projects and partnering with investors to create opportunities that deliver safe and rewarding returns.

Now, George is excited to bring his expertise and passion to Let’s Talk Horse Business, a podcast designed to inspire and empower equestrian entrepreneurs. Through engaging conversations, he shares insights, strategies, and lessons learned from years of experience, helping others excel in both business and the equestrian world.

In this episode of the Let's Talk Horse Business podcast, George dives into the importance of setting goals, planning, and creating a vision for both personal and business success as we enter 2025. He emphasises the need for clarity in one's aspirations, whether related to personal life, hobbies, or equestrian pursuits, and introduces the SMART goals framework to help listeners break down their visions into actionable steps. The discussion also highlights the challenges faced by livery yard businesses in the current economic climate, urging owners to recognize the value of their services and the necessity of fair pricing. George shares insights on how to effectively raise prices while maintaining transparency and building strong relationships with clients. This episode is packed with practical advice for anyone in the equestrian industry looking to thrive in their business endeavors.

KEY TAKEAWAYS

1. Importance of Vision and Goals: Establishing a clear vision and setting specific, measurable, achievable, relevant, and time-bound (SMART) goals are crucial for personal and business growth. This helps provide direction and motivation.

2. Livery Yard Challenges: Many livery yard businesses struggle due to a lack of clear goals and vision, often running their operations like a hobby rather than a business. This can lead to financial difficulties and unsustainable practices.

3. Raising Prices: Increasing prices is not a sign of greed but rather a necessary step to ensure that businesses can cover rising costs and provide quality care. Transparent communication about pricing changes and the reasons behind them is essential.

4. Value of Services: Highlighting the unique benefits and services offered by a livery yard can help justify pricing. It's important to remind clients of the value they receive, such as safety, security, and personalized care.

5. Sustainable Business Practices: To maintain a viable business, livery yard owners should align their services with their personal values and long-term aspirations, ensuring that they are not subsidizing clients' horse care at the expense of their own financial health.

Socials

https://www.instagram.com/gbetson/

https://www.tiktok.com/@hustle_with_george

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.

George’s love for horses began at age 15 and has since become a significant part of his life and career. As the director of Fonture Transport, an equine horse transport business, he has combined his business acumen with his equestrian passion. His commitment to the equine industry also fuels his personal goals, as he plans to return to competing in dressage next year.

Since July 2023, George has embarked on a journey of personal transformation, emphasizing personal development and aligning his values with his business ventures. He also runs his own property businesses, managing projects and partnering with investors to create opportunities that deliver safe and rewarding returns.

Now, George is excited to bring his expertise and passion to Let’s Talk Horse Business, a podcast designed to inspire and empower equestrian entrepreneurs. Through engaging conversations, he shares insights, strategies, and lessons learned from years of experience, helping others excel in both business and the equestrian world.

In this episode of the Let's Talk Horse Business podcast, George reflects on his exhilarating experience at the London International Horse Show, where he exhibited for the first time. He shares the challenges and triumphs of setting up his stand, the valuable connections he made, and the insights gained from engaging with fellow equestrians and businesses. George emphasises the importance of seizing opportunities and the potential for growth within the equestrian community. He also highlights a meaningful conversation with Evie, who is working to address mental health issues in the equestrian world, showcasing the podcast's mission to support and uplift others in the industry. Tune in for an inspiring discussion filled with lessons learned and exciting future plans!

KEY TAKEAWAYS

1. Embrace Opportunities: Taking risks and seizing opportunities can lead to significant personal and professional growth. The decision to exhibit at the London International Horse Show was a leap of faith that resulted in valuable connections and experiences.

2. Networking is Essential: Engaging with a diverse range of individuals, from competitors to business owners, can provide insights and foster collaborations that benefit everyone involved in the equestrian community.

3. Value of Community: The podcast aims to support and uplift others in the equestrian industry by sharing knowledge, resources, and connections, highlighting the importance of community in achieving success.

4. Mental Health Awareness: Addressing mental health issues, particularly those related to body image and self-esteem in equestrian sports, is crucial. Conversations with individuals like Evie emphasize the need for support and understanding in this area.

5. Continuous Learning and Growth: Each experience, whether successful or challenging, offers lessons that contribute to personal development. The importance of being open to learning from every situation is a recurring theme throughout the journey.

Socials

https://www.instagram.com/gbetson/

https://www.tiktok.com/@hustle_with_george

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.

George’s love for horses began at age 15 and has since become a significant part of his life and career. As the director of Fonture Transport, an equine horse transport business, he has combined his business acumen with his equestrian passion. His commitment to the equine industry also fuels his personal goals, as he plans to return to competing in dressage next year.

Since July 2023, George has embarked on a journey of personal transformation, emphasizing personal development and aligning his values with his business ventures. He also runs his own property businesses, managing projects and partnering with investors to create opportunities that deliver safe and rewarding returns.

Now, George is excited to bring his expertise and passion to Let’s Talk Horse Business, a podcast designed to inspire and empower equestrian entrepreneurs. Through engaging conversations, he shares insights, strategies, and lessons learned from years of experience, helping others excel in both business and the equestrian world.

In this episode of "Let's Talk Horse Business," George delves into his journey as the director of Fonture Transport, a horse transport business he founded two and a half years ago. He shares the challenges he faced in establishing his company, including pricing pressures and the importance of maintaining high service standards. George emphasises the significance of understanding market positioning and the necessity of a solid business plan for growth, particularly as he prepares to expand into international transport. He also provides valuable insights for horse owners on what to look for when choosing a transport service, including insurance, licensing, and vehicle quality. Tune in for an informative discussion that highlights the realities of running an equestrian business and the importance of prioritizing quality and safety in horse transport.

KEY TAKEAWAYS

1. Value of Quality Service: It's essential to maintain pricing that reflects the quality of service offered. Compromising on price can undermine the value of the service and lead to a race to the bottom in terms of quality.

2. Market Research is Crucial: Understanding your target market and conducting thorough market research can help position your business effectively. This includes knowing what your competitors offer and how you can differentiate your services.

3. Importance of Proper Licensing and Insurance: When choosing a horse transport service, it's vital to verify that the transporter has the appropriate licenses and insurance. This includes understanding the differences between Type 1 and Type 2 licenses and ensuring that the transporter has adequate coverage for the horses in their care.

4. Planning for Growth: Having a clear business plan is essential for scaling up. Setting goals for expansion, such as moving into international transport, requires careful planning and the right support network.

5. Educating Clients: It's important to inform clients about the factors that contribute to transport costs, such as vehicle quality, insurance, and licensing. This helps clients understand the value of the service and why it may be priced higher than competitors.

Socials

https://www.instagram.com/gbetson/

https://www.tiktok.com/@hustle_with_george

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.

George’s love for horses began at age 15 and has since become a significant part of his life and career. As the director of Fonture Transport, an equine horse transport business, he has combined his business acumen with his equestrian passion. His commitment to the equine industry also fuels his personal goals, as he plans to return to competing in dressage next year.

Since July 2023, George has embarked on a journey of personal transformation, emphasizing personal development and aligning his values with his business ventures. He also runs his own property businesses, managing projects and partnering with investors to create opportunities that deliver safe and rewarding returns.

Now, George is excited to bring his expertise and passion to Let’s Talk Horse Business, a podcast designed to inspire and empower equestrian entrepreneurs. Through engaging conversations, he shares insights, strategies, and lessons learned from years of experience, helping others excel in both business and the equestrian world.

In this episode, George interviews his brother Kallum, a personal trainer on a mission to grow his online fitness business. Kallum shares his inspiring journey of personal development, overcoming mental health challenges, and the pivotal role that fitness has played in his life. He discusses the importance of building a support system, the struggles of self-doubt and imposter syndrome, and how he is now focused on helping others achieve their fitness goals. The conversation delves into practical advice for aspiring entrepreneurs in the equestrian industry, emphasising the significance of social media, finding a niche, and the value of mentorship. Listeners will gain insights into the realities of starting a business, the importance of documenting progress, and the mindset needed to push through challenges.

KEY TAKEAWAYS

1. Embrace Personal Development: The journey of personal growth is often filled with challenges, including mental health struggles. Engaging in fitness and setting personal goals can provide a stable foundation for overcoming these obstacles.

2. Start Small and Document Progress: When beginning a business, it's essential to take baby steps and document your journey. Sharing your results and experiences on social media can help build confidence and attract potential clients.

3. Find Your Niche: Identifying a specific target audience or client avatar is crucial for success. Tailoring your services to meet the needs of a particular demographic can lead to better engagement and results.

4. Value Accountability and Support: Having a coach or mentor can provide the necessary accountability and guidance to navigate challenges. Surrounding yourself with supportive individuals can help maintain motivation and focus.

5. Learn from Others: Observing successful individuals in your industry can provide valuable insights. Analyzing their strategies and adapting them to your unique style can help you improve your offerings and stand out in a competitive market.

Socials

https://www.instagram.com/gbetson/

https://www.tiktok.com/@hustle_with_george

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.

George’s love for horses began at age 15 and has since become a significant part of his life and career. As the director of Fonture Transport, an equine horse transport business, he has combined his business acumen with his equestrian passion. His commitment to the equine industry also fuels his personal goals, as he plans to return to competing in dressage next year.

Since July 2023, George has embarked on a journey of personal transformation, emphasizing personal development and aligning his values with his business ventures. He also runs his own property businesses, managing projects and partnering with investors to create opportunities that deliver safe and rewarding returns.

Now, George is excited to bring his expertise and passion to Let’s Talk Horse Business, a podcast designed to inspire and empower equestrian entrepreneurs. Through engaging conversations, he shares insights, strategies, and lessons learned from years of experience, helping others excel in both business and the equestrian world.