In this episode, Rudi Bauer speaks with Mihaela Nedelcu, Employer Branding and Culture Programs Manager, about the power of employee advocacy in building authentic employer brands. They discuss fostering trust, enabling employees to share real stories, and aligning internal culture with external branding. Mihaela shares lessons from Coca-Cola HBC, the role of feedback and capability building, and why courage and creativity are key to future employer branding.