Join us in this episode of Insights and Innovators as James Cummings, SVP, Global Head of Consumer & Business Intelligence at Kenvue, delves into the evolving role of AI in market research. Cummings discusses the critical transformation needed for insights functions to remain pivotal in business decisions and highlights the importance of balancing data with human empathy. Dissecting the notion that AI can sometimes be misleading, he advocates for human-centric decision-making to maintain a competitive edge. Gain invaluable perspectives on navigating the changing landscape of consumer insights, the influence of AI, and the importance of human touch in analytics.

00:00 Introduction to AI Driven Foresight

00:28 Welcome to Insights and Innovators Podcast

00:49 Introducing Today's Topic and Guest

01:58 Big Changes in the World of Insights

04:36 Threats and Opportunities in Insights

06:17 The Role of AI in Insights

12:38 Leadership and Influencing Skills

18:38 Advice for Agency Partners

20:48 Future of Insights

23:40 Conclusion and Closing Remarks

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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