Many people think about writing a business book. Some attempt it, but very few actually get to the point of holding a copy in their hands. Our guest on this episode is Rob Meyerson – one of those few. Rob is a brand strategist, namer, podcaster, founder of Heirloom, the brand strategy and identity agency, and a best-selling author.

Rob spoke with Alan Brew about what it really takes to write a book, deciding how to get published, preparing for and promoting your work, and dealing with the comments from those you know, and most you don’t.