From Blue Collar Roots to Boardroom Success: Intrapreneurship, Culture, and Growth with Ken Rusk

In this powerful episode of the Breakfast Leadership Show, I sit down with Ken Rusk, author of Blue Collar Cash, to explore how alignment, action, and authentic leadership can transform both lives and businesses.

Ken shares his incredible journey—from a blue-collar background to building a thriving franchise organization—grounded in the philosophy of intrapreneurship and a deep commitment to his employees’ futures. We discuss why businesses excel when individual and organizational goals are aligned, creating what I call a synergistic momentum that fuels performance and retention.

I also reflect on my time leading teams in the Asset Management division for Fortune 500 clients. We implemented a unique collaborative debriefing strategy that brought together cross-project teams, fostering camaraderie and making team members more agile and interchangeable. This approach not only increased efficiency but also drew the attention of global leadership for its impact on client growth without the need for added consultants.

Ken and I dive into the critical role of employee development and cultural growth. He underscores the importance of helping employees visualize their goals and stay motivated within an organization that values and nurtures their ambitions. I expand on how culture isn’t just an internal function—it’s something customers feel. A thriving culture strengthens an organization’s resilience and ability to navigate disruption.

Ken’s bestselling book Blue Collar Cash—inspired by letters he wrote to his daughter during a health crisis—has unexpectedly become a blueprint for corporate teams aiming to build stronger, more connected workforces. It’s now used in team-building and leadership development programs across the country.

We wrap up with a focus on entrepreneurial growth through action. Ken and I align on this simple truth: growth doesn’t come from theory—it comes from action. Whether you're reading a book, taking a course, or listening to this podcast, the key is to implement, not just absorb.

Ken also invites listeners to visit kenrusk.com to learn more about his book, online course, and consulting services designed to empower individuals and teams.

Book:  Blue Collar Cash