Most coaches fail. Not because they aren’t talented, but because they underestimate how hard this game really is.

They think slapping “Coach” in their bio and posting a few motivational quotes will have clients lining up. Spoiler: it won’t.  

In this episode, hosts Dan Williams and Greg Styan break down why 90% of coaches quit (or never even get started properly) and why you should be okay with p***ing off 20% of people along the way.

If you're too scared to ruffle a few feathers, you're probably playing it too safe—and safe doesn’t pay the bills. 

 If you’re serious about coaching (and not just pretending), this one’s for you. Let’s go.

Your Profile Picture is Costing You Clients

First impressions matter—and no, you don’t need to look like a movie star to make a good one.

In this episode, hosts Dan Williams and Greg Styan break down the three key elements of a high-converting profile picture. Spoiler: hiding behind a logo is killing your business.

We’ll cover:

✅ Why a clear, on-brand photo builds instant trust

✅ The biggest mistakes coaches make with their PFPs (and how to fix them in 30 minutes)

✅ The ‘Williams Method’—a bold (and slightly unhinged) way to make your profile unforgettable

People don’t care what you look like—they just need to know you’re real. So if you’re serious about building authority online, this episode is a must.

Let’s go.