In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with Amanda Roy to uncover the transformative power of making small, intentional changes in your business—especially when it comes to visibility, lead conversion, and online presence. Amanda shares her journey from struggling entrepreneur to finding success through a single, game-changing piece of advice and discusses why monitoring your business data and understanding your customer’s journey are critical for growth. Listeners will take away actionable tips for building websites and funnels that actually convert, the importance of clarity in messaging, and how to make each step count towards future success.

Guest Bio

Amanda Roy is a website and funnel strategist who helps service-based business owners overcome low lead conversion and make more money online. She specializes in designing high-converting websites and funnels, with a strong focus on tracking data and optimizing user journeys. Amanda’s practical and supportive approach teaches business owners to implement small, smart changes that drive meaningful results.

Chapters:

00:00 Know Your Numbers

03:58 "Online Transition Struggles and Discovery"

07:27 "Online Presence Essential for Business"

10:14 Crafting Effective Client Websites

15:13 "Start with Offer First"

17:37 Repetition Enhances Message Effectiveness

19:50 Understanding Numbers Beyond Scale

23:04 "Understanding Modern Customer Journeys"

25:45 "Maximizing Business Touch Points"

30:35 Business Strategy and Clarity Workshop

Quote:

“The thing you do in your business today affects your business three months from now.” 

Links:

Sign-up for Amanda's Workshop:

https://go.leadshub.agency/journey-to-yes 

Amanda's free gift - Free Funnel Audit GPT.:

https://go.leadshub.agency/gpt.

Website:

https://leadshub.agency/