Discover how FreshBooks is transforming the landscape of accounting for small businesses on this episode. Mara Reiff, Chief Customer Officer and Interim Co-CEO of FreshBooks, discusses the journey from traditional invoicing to innovative, cloud-based accounting solutions that prioritize ease of use and customer engagement.

Key Takeaways:

(00:56) Mara’s journey to FreshBooks and her diverse career background.

(03:39) FreshBooks' unique owner-first approach to accounting software.

(04:11) The evolution from a simple invoicing platform to comprehensive accounting services.

(05:06) Introduction of collaborative accounting in FreshBooks.

(08:31) FreshBooks' strategy in technology partnerships and embedded technologies.

(13:04) The impactful role of AI for small businesses, according to FreshBooks' study.

(17:35) The significance of actionable insights over 'dinner-party data.'

(21:50) Strategies to enhance customer experience through effortless interactions.

Resources Mentioned:

Mara Reiff -

https://www.linkedin.com/in/marareiff/

FreshBooks | LinkedIn -

https://www.linkedin.com/company/freshbooks/

FreshBooks | Website -

https://www.freshbooks.com/

Mara Reiff's LinkedIn -

https://www.linkedin.com/in/marareiff/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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