Many business owners think SEO copywriting means cramming awkward phrases into their website just to please Google. In this episode, Catherine gently rewrites that story. She explains, in simple language, how modern SEO is really about answering the questions your ideal customer is already asking—using natural phrases they actually type into search. No jargon, no complicated tools. Then Leo steps in to “paint a picture” of how words and design work together: how short paragraphs, clear headings, and calm spacing make your message feel effortless to read on any device. Together, they introduce the Artbreeze Conversation Page Formula: one core problem, one clear promise, a few proof points, and a soft next step—written in language that sounds like you. By the end, you’ll know exactly how to turn one of your key pages into a relaxed, SEO-friendly conversation with your dream client, without overthinking keywords or turning into a copywriter overnight.