In this episode, the crew kicks back with engineer-turned-brewer Jake Hanneman, founder of Auroch Canning. What starts as a chat about extinct cows and funny T-shirts quickly turns into a deep dive on the wild world of kombucha brewing, THC beverages, and the challenges of running a canning line that pumps out 24,000 cans a day. It’s equal parts hilarious and eye-opening—think shop talk meets stoner comedy.

Jake shares how his homebrewed kombucha hobby in 2015 spiraled into a thriving canning business, why Bootlegger Brewing Kombucha is on its way out, and what it’s like to scale up in Minnesota’s booming cannabis beverage scene. Along the way, there are tangents about meth-kombucha jokes, mushroom extracts that keep drinks shelf-stable for years, and the never-ending battle with temperamental equipment. If you’ve ever wondered what goes into those sleek cans of THC seltzer—or just enjoy hearing smart people roast each other while dropping knowledge—you’re in for a treat.

Episode Highlights:

How Jake’s kombucha hobby grew into Auroch Canning’s full-scale co-packing operation

The bittersweet goodbye to Bootlegger Brewing Kombucha

Why THC beverages are taking over Jake’s business (90% of production!)

What it’s like to run 10 pallets/24,000 cans per day without losing your mind

The secret role of mushroom extracts in shelf-stable kombucha

Funny sidebars on extinct cows, meth jokes, and “engineers make the best jurors”

The pros and cons of THC drinks vs. alcohol at social events

Why brewing kombucha is equal parts science, patience, and chaos

The dream (or nightmare) of a “full-spectrum” $58 four-pack beverage

Guest: Jake Hanneman

#cannabispodcast Jake Hanneman is the founder of Auroch Canning, a Minnesota-based co-packing company specializing in small-to-medium batch runs for kombucha, hemp-derived, and non-alcoholic beverages. An engineer by trade and brewer by passion, Jake cut his teeth making kombucha in 2015 before pivoting to the booming THC beverage market. He’s equal parts tinkerer, entrepreneur, and beverage nerd—always chasing better processes, more efficient lines, and occasionally a joke at his own expense.

Thank you to our Sponsors!

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Websites

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Produced by DevineFox Productions

https://www.devinefoxproductions.com/

Hashtags:

#CannabisPodcast, #THCBeverages, #KombuchaLife, #CannaBusiness, #CraftBrewing, #FullSpectrumShow, #DrinkCulture, #MinnesotaCannabis, #EntrepreneurLife, #CanningIndustry

💭 Words:

cannabis

kombucha

THC

canning

beverages

entrepreneurship

Minnesota

seltzer

co-packing

craft-drinks

brewing

fermentation

mushroom-extract

beverage-industry

small-business