In this episode, the crew kicks back with Veronica Alfaro, founder of Mi Sota Essence, and it’s part storytelling, part community education, and part taste test (spoiler: chamoy is involved). What starts as a conversation about chronic pain and healing quickly turns into a lively deep dive into culture, family, and why representation in cannabis matters.
Veronica shares how cannabis helped her reclaim her life after health struggles and how she’s now building a Latina-owned cannabis brand rooted in flavor, wellness, and justice. From infused polvorones and tamarindo agua frescas to navigating the messy realities of immigration law in cannabis, this episode brings equal parts insight and realness—with plenty of laughs and side tangents along the way.
Episode Highlights:
Veronica’s journey from chronic pain and cancer to cannabis entrepreneur
How homemade butter, tinctures, and topicals helped her ditch pharmaceuticals
What Tropical Haze is—and why the chamoy rim makes it a party
Candid talk about stigma in Latino communities and representation in the industry
The legal risks for immigrants and undocumented workers in cannabis
Why labels matter: decoding 3:1 ratios and RSO dosages
Balancing motherhood, sobriety, and entrepreneurship in a still-stigmatized space
Building cultural cannabis products like polvorones and tamarindo drinks
Cannabis as community: art shows, events, and social justice organizing
Guest: Veronica Alfaro
Founder of Mi Sota Essence, a Latina-owned cannabis brand making topicals, edibles, and drinks rooted in Mexican heritage. Veronica is also a hemp processor licensed in Minnesota, a mother of three, and a passionate advocate for community healing and representation in cannabis.
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Produced by DevineFox Productions
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Hashtags:
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Words:
Cannabis
Topicals
Microdosing
Chamoy
Tamarindo
Latina-owned
Immigration
RSO
Sobriety
Spinal-stenosis
Stigma
Polvorones
Full-spectrum
Wellness
Healing
