In this episode, Susanne sits down with Sue Delegan, co-founder and CEO of Brutus Broth, to share how a rescued dog named Brutus inspired a pet wellness brand now found in more than 20,000 retail locations. Sue walks through the early days of turning a family bone broth recipe into a product built specifically for pets, the decisions behind formulations, and how the company scaled across both mass retailers and specialty stores. Along the way, she shares a candid look at what the pet nutrition industry often gets wrong and what pet parents should actually focus on when it comes to long-term animal health.

What’s covered in this episode:

• The rescue story behind Brutus and the early inspiration for the brand

• Why bone broth made for pets requires a different formulation than human broth

• How Brutus Broth scaled into major retailers across the country

• Why the team invested in clinical studies and how they support retail partnerships

• What pet owners often overlook when it comes to nutrition, exercise, and longevity in animals

Tune in to hear how a simple act of care turned into a fast-growing pet wellness brand and what founders can learn from building products rooted in real-life experience! 

About Brutus Broth

Brutus Broth was created with one simple goal: to help more dogs enjoy the benefits of bone broth. Inspired by the diet of their own dog Brutus, the founders discovered that adding broth to his meals made them more flavorful, easier to digest, and packed with extra nutrition. What started as a family tradition soon turned into a mission to bring the same goodness to dogs everywhere. Today, Brutus Broth creates delicious, nutrient-rich broths and recipes designed to support happy, healthy dogs.

Get in Touch

Visit Brutus Broth’s website: https://brutusbroth.com/

Follow Brutus Broth on social media: 

Facebook: https://www.facebook.com/brutusbroth

Instagram: https://www.instagram.com/brutusbroth/

TikTok: https://www.tiktok.com/@brutusbroth

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected]; we would love to learn more about your company! 

To learn more about Citruslabs, visit us at citruslabs.com

You can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne sits down with Kasia Feng, General Manager at Green Chef, and Kimberley Sukhum, Head of Science at Tiny Health, to uncover how biomarkers are changing the bar for clinical evidence in consumer wellness. From weight and cholesterol markers to microbiome testing, they break down what biomarkers actually measure, when they are worth the added cost and complexity, and how brands can use them to build credibility with shoppers and retailers.

What’s covered in this episode:

• How the question has shifted from "Should we run a clinical study?" to “How strong does it need to be?”

• A practical look at microbiome testing, what it can reveal, and why function matters more than naming bacteria.

• How Green Chef approached biomarker selection for healthy weight management and heart health.

• What to do when a biomarker result is not statistically significant, and why that does not have to hurt trust.

• Why communication matters as much as study design and how to translate complex data into marketing claims people understand.

Tune in to hear how to choose the right biomarkers for your product, design studies that hold up, and turn clinical results into credibility that actually lands with customers! 

About Kasia 

Kasia Feng is a strategic operator and people-focused leader with experience spanning operations, general management, and culture building. She is currently the General Manager of Green Chef, where she led cross-functional teams and helped scale the brand while keeping customer experience and execution front and center.

Her background includes work in finance and consulting, along with an MBA from NYU. Across her career, she has focused on building systems and teams that work better for both the business and the people behind it, blending clear strategy with thoughtful leadership.

About Kimberley

As Head of Science at Tiny Health, Kimberley connects research with business strategy, helping scale Tiny Health from early research through clinical validation and publication. She leads a multidisciplinary team focused on shaping how microbiome science is understood and applied to support lifelong health, beginning in infancy.

Kimberley works at the intersection of science, leadership, and innovation, turning discovery into real-world impact. With a PhD in microbiology and genomics from Washington University in St. Louis, Kimberley is driven by a broader goal: bringing thoughtful, rigorous science into the lives of everyday people.

Get in Touch

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected]; we would love to learn more about your company! 

To learn more about Citruslabs, visit us at citruslabs.com
You can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne sits down with Bindu Shah, Chief Marketing Officer at Biocodex, to talk about what it takes to grow a science-first probiotic brand. Drawing on her experience across Johnson & Johnson, Pfizer, GSK, and Haleon, Bindu shares what shifted when she moved from global consumer giants to a family-owned French pharmaceutical company, and how that change has shaped Biocodex’s next chapter.

What’s covered in this episode:

• Bindu’s journey through iconic consumer health brands and what those experiences taught her about building trust.

• What really changes when you move from a public company environment to a family-owned, science-led business.

• How Biocodex is refreshing Florastor and expanding beyond traditional probiotic use cases.

• The growing gut-vaginal connection and what it means for the future of women’s microbiome care.

• New microbiome areas to watch, from oral health and satiety to gut-mood support.

• Bindu’s personal wellness routine, including the supplements and habits she relies on daily.

Tune in to hear how Biocodex is translating microbiome science into real-world benefits, and why the next wave of women’s health innovation is just getting started! 

About Biocodex

Biocodex is an international pharmaceutical company founded in 1953, with a mission to improve the health and well-being of women, men, and children worldwide. The company focuses on three core areas of expertise: microbiota care, women’s health, and orphan diseases.

As a pioneer in probiotics and intimate health solutions, Biocodex is committed to delivering innovative products while advancing scientific research for the benefit of patients everywhere. Guided by a responsible and sustainable approach, their teams work closely with healthcare professionals and partners to meet evolving health needs across every stage of life.

Get in Touch

Visit Biocodex’s website: https://www.biocodex.com/en/

Follow Bindu on LinkedIn: https://www.linkedin.com/in/bindu-shah-8077b06/

Follow Biocodex on social media: 

LinkedIn: https://www.linkedin.com/company/biocodex/

YouTube: https://www.youtube.com/@biocodexgroup 

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your feedback and questions. Email us at [email protected]

About a year ago, Susanne sat down with Marc Washington, former CEO and now Founder Emeritus of Supergut, for a thoughtful conversation on how science and personal experience helped shape one of the most talked-about brands in gut health. Marc shares the story behind building Supergut, what he learned along the way about the gut microbiome and metabolism, and how the brand approached clinical studies to stand out as conversations around weight loss and metabolic health began to shift.

Get ready for a fascinating blend of research-backed solutions, entrepreneurial grit, and practical advice on taking control of your health: one delicious shake or bar at a time!

What’s covered in this episode:

• The personal inspiration behind Supergut and its commitment to truly functional foods.

• Why gut health matters for metabolism, appetite control, and overall wellness.

• Their landmark study design included three arms, CGMs, and multiple biomarkers.

• Key clinical results showing improvements in blood sugar (HbA1c), weight, and quality of life.

• How the “Ozempic era” is driving consumer demand for proven, natural alternatives.

• Expanding into retail and making gut-friendly nutrition more accessible.

• Future possibilities for partnering with the healthcare industry and beyond.

Tune in to this insightful episode to learn how Supergut is bridging the gap between delicious food and cutting-edge science for better health!

About Supergut

Supergut is on a mission to help everyone feel their best through convenient, great-tasting foods that are scientifically formulated to support a balanced gut microbiome. Founded by Marc Washington in memory of his sister Monica, Supergut is proudly Black-founded, family-inspired, and grounded in rigorous scientific research. With a commitment to being the most evidence-based and transformative nutrition company, Supergut empowers individuals to reclaim and sustain control of their bodies, so you can truly trust your gut with them.

Get in Touch

Visit Supergut’s website: https://supergut.com/

Follow Supergut on social media:

Instagram: https://www.instagram.com/supergut

Facebook: https://www.facebook.com/Supergut/

Youtube: https://www.youtube.com/@supergut_

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com
You can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with Caroline Grace, Founder of Product & Prosper, and Hunter Stutz, Founder of On Three, to break down what it really takes for wellness brands to win under the new rules of retail. Caroline shares what retail buyers actually look for before they’ll take a chance on your product, from credibility and operational readiness to the cash realities behind a successful launch. Hunter brings the Amazon lens, explaining why some brands avoid the platform, how Amazon can support (not sabotage) an omni-channel strategy, and which performance signals point to real product-market fit.

What else is covered in this episode:

• The three core things buyers want to see before saying yes: credibility, capability, and cash. 

• How to think about timing your DTC to retail move, and why starting smaller can protect you from costly delistings later.

• The metrics that matter most across channels, including velocity in-store, conversion rate online, and the supply chain discipline needed to stay in stock.

• Pricing, fees, and margin planning: distributor cuts, broker commission, trade spend, and why pricing strategy can make or break your retail expansion.

• Smart ways to prevent channel conflict, including MAP policies, authorized reseller agreements, and retailer-specific SKUs.

Tune in to learn how to build demand before you scale, strengthen your buyer pitch with real data, and expand into retail with confidence and clarity! 

About Caroline Grace

Caroline Grace is the Founder and CEO of Product & Prosper, a growth studio that flips the script on retail success for emerging CPG brands. Through her signature Product & Prosper® Program, Caroline and her team transform promising products into must-stock brands with undeniable traction in just six months. A two-time nationally award-winning poet turned D2C copywriter, GTM marketer, and certified Scrum Master, her vast background spans roles as a social media strategist, creative director, B2B tech sales consultant, and self-published novelist! 

About Hunter Stutz

Hunter Stutz is the Founder and CEO of On Three, an Amazon consulting agency that helps brands launch, build, and grow their presence on Amazon. With over 9 years of experience in e-commerce, Hunter has helped generate over $300 million in Amazon sales. He has a strong track record of driving growth for brands in a variety of categories, and in industries from small startups to large-scale operations.

Get in Touch

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your feedback and questions. Email us at [email protected].

In this episode, Susanne sits down with Kirsten Karchmer, CEO of Conceivable, to talk about why fertility challenges seem to be rising and what women can do before IVF becomes the default option. Drawing on 25 years as a fertility acupuncturist, Kirsten brings a practical, grounded perspective to reproductive health. Together, they explore how cycle patterns, daily habits, and modern environmental stressors are quietly shaping hormone balance, egg quality, and the ability to stay pregnant, not just get pregnant.

What’s covered in this episode:

• Why more people are struggling to conceive, including a major rise in male infertility.

• The “staying pregnant” conversation and why miscarriage risk deserves more attention.

• Why generic fertility hacks fall short, and how targeted lifestyle changes can move the needle.

• A few of Kirsten’s biggest fertility myth debunks, from Geritol and pomegranate juice to period trackers.

• How Conceivable uses a virtual care team approach, including nutrition, stress support, and personalized supplements.

• Kirsten’s own wellness routine, plus why breathwork and walking play a bigger role than most people think.

Tune in to hear how Conceivable is helping people connect the dots between cycle health, daily life, and fertility in a way that feels empowering, not overwhelming! 

About Conceivable

Conceivable was founded by Kirsten Karchmer, one of the first board-certified reproductive acupuncturists in North America, after more than 25 years of working with people struggling to conceive. Through supporting thousands of couples, she saw how often fertility challenges were treated with guesswork rather than clear, individualized care. Built on a belief that fertility reflects overall health, Conceivable offers a more personalized approach, using targeted insights and custom supplement packs to address the underlying factors that can impact conception. Their mission is simple: make effective fertility support more accessible, thoughtful, and grounded in real outcomes.

Get in Touch

Visit Conceivable’ website: https://conceivable.com/

Follow Conceivable on social media: 

LinkedIn: https://www.linkedin.com/company/conceivable/

Instagram: https://www.instagram.com/conceivable.official/

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with co-founders Terry Chang and Dr. Ulrike Kaunzner of Two Moons, a women’s health brand focused on PMS and PMDD through seed cycling. With Terry’s legal background and Ulrike’s work as a neurologist and assistant professor at Cornell, they’ve shaped a brand that sees hormonal health as a blueprint rather than a problem. Together, they are rethinking what it means for women to understand their cycles, advocate for themselves, and feel genuinely supported by both products and community.

What’s covered in this episode:

• How a clothing swap and a conversation about PMDD sparked the idea for Two Moons.

• Why so many women stay quiet about PMS and PMDD, and how the pace of daily life can leave cyclical bodies overlooked.

• The basics of seed cycling and how Two Moons blends key seeds with psyllium and chasteberry.

• How Ulrike’s clinical background shapes her view on hormone testing and integrative care.

• How their campus events mix wellness, hormone education, and leadership conversations.

• Why their Citruslabs clinical study was essential for validating PMS and PMDD symptom changes.

• Where women’s health is headed, from growing cycle literacy to unexpected skin improvements.

Tune in to discover how Two Moons is pairing science, tradition, and real conversation to inspire a more cycle-aware future! 

About Two Moons

Two Moons was born from the friendship of two women, a doctor and a lawyer, who bonded over music, purpose, and a shared vision to make a meaningful impact on women’s health. With firsthand experience of the monthly challenges associated with hormonal fluctuations, they questioned the one-size-fits-all solutions like birth control and antidepressants. Inspired by the belief that the body can find balance through nature, they created the first seed cycling capsule on the market. Their mission: to elevate the wellness, performance, and joy of women in all aspects of life; naturally and effectively.

Get in Touch

Visit Two Moons’ website: https://twomoonshealth.co/

Follow Two Moons on social media: 

LinkedIn: https://www.linkedin.com/company/two-moons-health/

Instagram: https://www.instagram.com/twomoonshealth

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with CEO Nick Rosario and Co-founder Dr. Chris Jackson of Betterbrand, the company pioneering a new category in lung health. Nick’s path from postal worker to CEO and Dr. Chris’s background as an infectious disease researcher and military medic together shape Betterbrand’s unique approach. The company blends personal experience with clinical expertise to rethink how we care for our lungs in a world of smoke, pollution, and environmental stressors.

What’s covered in this episode:

• How Nick and Dr. Chris teamed up and built Betterbrand from scratch.

• Why lung health is often overlooked, and what it takes to create a brand-new category.

• The science behind Betterbrand’s formulas, including mullein, chlorophyll, and NAC.

• How their Citruslabs clinical study validated the tincture and helped combat counterfeits.

• The future of respiratory wellness, from vaping risks to environmental exposures.

• Why lung health requires a daily routine, and how their community drives product innovation.

Tune in to discover how Betterbrand is bringing science, validation, and real-world storytelling to respiratory wellness, helping people rethink the importance of every breath! 

About Betterbrand

Betterbrand was founded by Dr. Chris, a former Army Combat Medic and Doctor of Pharmacy, with a mission to bridge the gap between natural wellness and science. After witnessing the limitations of traditional medicine and searching for better solutions for his own family, Dr. Chris launched Betterbrand to deliver effective, plant-based products backed by clinical research. The company’s core philosophy combines modern science with the healing wisdom of nature to provide natural remedies that work, without relying on pharmaceutical shortcuts.

Get in Touch

Visit Betterbrand’s website: https://www.trybetterbrand.com/

Follow Betterbrand on social media: 

Facebook: https://www.facebook.com/betterbrandhealth

Instagram: https://www.instagram.com/betterbrandhealth/

TikTok: https://www.tiktok.com/@betterbrandhealth

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Alice van der Schoot, founder of DITTO, a science-led brand on a mission to redefine how we understand and support menstrual health. With a background in neuroscience and a PhD in nutrition science, Alice bridges the gap between cutting-edge research and real-world solutions for PMS and PMDD. Through evidence-based education and clinically validated supplements, DITTO is helping people take back control of their cycles, one symptom at a time! 

What’s covered in this episode:

• How Alice’s background in neuroscience and nutrition inspired her to launch DITTO.

• The science behind DITTO’s targeted ingredients and beadlet biotechnology.

• What sets DITTO apart from generic women’s health supplements.

• The results of DITTO’s clinical study and what it uncovered about PMS symptom relief.

• The challenges and opportunities in women’s health, from diagnosis delays to systemic change.

• Why Alice believes nutrition research could unlock new treatments for endometriosis.

Tune in to discover how DITTO is bringing science, transparency, and empathy to women’s health, empowering people to better understand their bodies and feel their best every month.

About DITTO

DITTO is a science-led women’s health brand that bridges cutting-edge research with real results. Each ingredient is backed by high-quality clinical trials and chosen for its proven impact on menstrual cycle symptoms. Taken daily, DITTO supports the body proactively through every phase of the cycle to help reduce and prevent PMS and PMDD symptoms. DITTO is redefining menstrual wellness with science, transparency, and care.

Get in Touch

Visit DITTO’s website: https://dittodaily.com/

Follow DITTO on social media: 

Instagram: https://www.instagram.com/ditto.daily

TikTok: https://www.tiktok.com/@ditto.daily

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your feedback and questions. Email us at [email protected]

In this episode, Susanne chats with Kasia Feng and Taara Ness-Cochinwala, General Managers at Green Chef, the organic meal kit brand from the HelloFresh Group that’s transforming how people approach healthy eating. With a focus on organic ingredients, sustainability, and transparency, Green Chef is proving that clean eating can be both effortless and delicious. As pioneers in the wellness food space, Kasia and Taara share how their data-driven yet deeply human approach has helped Green Chef stand out in an ever-evolving industry.

What’s covered in this episode:

• Kasia and Taara’s career journeys, from consulting and agency life to leading one of the most innovative meal kit brands in the U.S.

• How Green Chef’s small but mighty all-women leadership team drives the brand’s growth and creativity.

• The brand’s philosophy of “failing forward” and what happens when a breakfast experiment doesn’t go as planned.

• Insights from Green Chef’s clinical trial that proved its meal kits help customers eat healthier and feel better.

• The brand’s commitment to clean ingredients, sustainable sourcing, and reducing food waste.

Tune in to discover how Green Chef is reimagining mealtime with food that’s good for you, good for the planet, and backed by science.

About Green Chef

Green Chef is the #1 Meal Kit for clean eating, committed to creating meals that are good for your taste buds, your body, and the planet. The brand sources high-quality, nutrient-dense ingredients such as organic produce, cage-free eggs, antibiotic and hormone-free chicken, and sustainably sourced seafood. Dietitian-approved recipes are designed to nourish a healthy lifestyle, while expert chefs ensure every meal is flavorful, balanced, and satisfying.

Get in Touch

Visit Green Chef’s website: https://www.greenchef.com/

Follow Green Chef on social media: Facebook: https://www.facebook.com/GreenChefPage/

Instagram: https://www.instagram.com/greenchef

LinkedIn: https://www.linkedin.com/company/green-chef/

Interested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your feedback and questions. Email us at [email protected]