What does it take to walk away from a "good government job," a law degree, and the security everyone expects you to hold onto?

Deida Massey knows. People called her crazy but she called it obedience.

Raised on Chicago's South Side, Deida started out advocating for abused and neglected children. But something in her spirit said there was more. So she did the unthinkable: she left it all, moved to L.A. with no connections, and started at the bottom of the makeup world.

Her leap led her into rooms with icons like DMX, Common and Dr. Maya Angelou… and ultimately to Zanzibar, where one encounter with the "lipstick plant" sparked the birth of Bixa Beauty, her vegan cosmetics brand.

This conversation is full of the kind of truth you only get from a woman who risked everything.

Highlights

00:29 This ain't for me

02:56 La La land

07:59 Celebrity Encounters

16:00 Africa

17:24 Lipstick Plant

18:54 Building Bixa

19:39 Highs & Lows

20:36 Exit Strategy

26:26 Funding the Dream

34:14 Personal Struggles

38:20 Kingdom work

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Check out Deida's vegan luxury makeup brand at https://bixabeauty.com

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Sisternomics is honored to be partnered with ProBlk Health, a Black woman-owned supplement company committed to our wellness.

Tap in and get a full year of discounts at: https://problkhealth.com/sister20

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Sisternomics is produced by OverFlow® Enterprises, a Black woman-owned coaching and content creation company.