It Pays to Write

From Layoff to 100K+ Followers | With Jennifer Chou


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Jennifer Chou went from blowing up her companies TikTok account, to

→ Growing her own audience to 80K+ people (now it’s well over 100K)

→ Getting laid off from that job

→ Replacing her $6k/month salary with a 24 hour sale of her first course

Jennifer, better known online as Vegan Tech Nomad, turns unhinged data dashboards, her content marketing strategy, poop-tracking, marathon training, and more into viral content gold.

In this candid chat she walks Jack through the exact steps that grew her Instagram to 80K+, replaced a month’s salary in a single launch day, and helped thousands of ADHD creators reclaim their time with life-tracking.

If you want a repeatable framework to post consistently, ditch burnout, and monetize fast, start here.


Why you'll love this episode:

  • Learn the 4-week Life Tracking Framework that keeps ADHD brains on track.
  • See how Jennifer tests hooks on TikTok before syndicating winning videos.
  • Borrow her “vibes-based” creativity rule to kill perfectionism.
  • Understand the psychology tweaks (progress bars, tiny wins) that boost course completion.
  • How to overcome your fears, challenges, and mindset roadblocks to creating content
  • Hear real student wins—from new clients to “first course ever finished.”


  • Top Takeaways & Timestamps

    • 00:49 – Origin Story: Why a breakup over her username sparked the Vegan Tech Nomad brand.
    • 02:26 – Poop-Tracking Pays: Viral video and first life-tracking course idea.
    • 04:26 – Five-a-Day Posting: Spam-posting TikToks for her employer and lessons learned.
    • 05:28 – $6 K in One Day: Course launch beats former monthly salary.
    • 07:28 – Celebrate Tiny Wins: How $300 felt bigger than $6 K—and why mindset matters.
    • 12:05 – 100 K Followers in a Year: Reps, hook testing, and volume over polish.
    • 17:06 – “Everything Is Vibes”: Fun first, analytics second—results follow.
    • 22:25 – Cross-Platform Surface Area: Use TikTok as R&D, Instagram/YouTube for scale.
    • 29:38 – New Mission: Pivoting life-tracking toward overwhelmed founders.
    • 35:25 – Product Ladder: Templates → Cohort → Course; pricing psychology that converts.
    • 37:57 – Cohort → Course Flip: Why she ditched daily Zoom calls and made her ADHD program evergreen.
    • 42:18 – Therapy Beats Tactics: Students raved about mindset modules over hook formulas—and what she learned.
    • 50:06 – UX That Sells: Progress bars, badges, and “cute sounds” that nudge learners to finish.
    • 55:53 – Life-Tracking Stack: Daily wins, weekly reflections, and a North-Star metric anyone can steal.
    • 1:02:59 – Coach B Energy: Building self-compassion to calm rejection-sensitive ADHD brains.
    • 1:09:55 – Post With Joy: The 7-second routine that turns content creation into pure play.
    • 1:15:40 – Community Boost: Discord + comment pods that wipe out imposter syndrome.
    • 1:22:31 – Permission to Pivot: Smashing limiting beliefs and making creativity fun again.


    Her Resources & Mentions

    • Creator Templates – https://chaotic-creator.beehiiv.com/c/creator-templates
    • Content Business Tech Stack – https://www.notion.so/Content-business-tech-stack-7112518bd7d5403f8fc78a8af109f374?pvs=21
    • Productivity Tools List – https://www.notion.so/Productivity-tools-I-use-005b5acdbba5418ab6b96675587e4465?pvs=21
    • Jennifer’s Life-Tracking Course – https://vegantechnomad.lemonsqueezy.com/
    • Her Income-Report Playlist – https://www.youtube.com/watch?v=ce929wXuXUI&list=PLVfia6kpvNgtIQv_MnDR1HJTj2zEPdLDb
    • Her Testing Video Hooks Example – https://youtu.be/hTBwEkrvwaA
    • Her story on “I Got LAID OFF, then SOLD a COURSE for $40,000 (step-by-step guide)”: https://youtu.be/sVgpnGvUtA8?si=sXvmRNWqYFlrmJob
    • Stan Store – https://stan.store/vegantechnomad
    • Website: https://www.vegantechnomad.com
    • YouTube: https://www.youtube.com/@vegantechnomad
    • Instagram: https://instagram.com/vegantechnomad
    • Newsletters: https://vegantechnomad.beehiiv.com, https://chaotic-creator.beehiiv.com


    Free 5-Day Course on How to Write with AI:

    https://aiwritingroadmap.com/


    Follow Jack and It Pays to Write on LinkedIn:

    https://www.linkedin.com/in/writeschrute/

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    It Pays to WriteBy Jack W.