The Crucial Role of Branding in Building Trust and Longevity for Legacy Brands

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Tamara Loring, the brand ideologist for The Entrepreneur Source. They debunk the myth that legacy brands don't need to focus on branding and explore how maintaining a strong 'why' can keep a brand relevant and trusted. Loring shares insights from her experience, emphasizing the need for organizations to communicate their brand story consistently and evolve with changing technologies to avoid obsolescence. The conversation underscores the significance of internal and external stakeholder alignment and the impact of branding on long-term business success.

Timestamps-

00:00 Introduction: Branding vs. Lead Generation

00:34 Meet the Host and Guest

01:18 The Importance of Branding

02:57 Legacy Brands and the Risk of Obsolescence

04:47 Adapting to Change: Technology and Branding

07:04 The Role of Brand Ideology

08:56 Consistency and Repetition in Branding

13:50 Coaching and Finding Your Why

25:19 Conclusion and Final Thoughts

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

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