James Avery, founder and CEO of Kevel, joins Corey and Joe  to explore how commerce media has matured from a retailers-only conversation into a category that spans travel, fintech, and beyond. James breaks down Kevel's API-first infrastructure approach, the four Ps of building a world-class retail media network, and why offline attribution is quietly one of the biggest unlocks in the space. He also reflects on his experience testifying in the DOJ's antitrust case against Google — and why he found the whole thing fun.