Can you truly harness the power of social media without losing your creative spark? In this episode, we chat with gifted photographer Luke Jackson-Clark, who has navigated the challenging intersection of photography and social media to build a thriving career. Luke shares his secret for managing his social media presence (hint: it involves his girlfriend Matilda), and together we explore the importance of balance, consistency, and connection in fostering a genuine relationship with your audience.

Journey with us as we dive into Luke's multifaceted creative journey, stretching from his love for music and acting to his passion for travel and photography. Discover how travel has shaped our understanding of the world and enriched our lives, and how photography can act as a vessel for connection across cultures. As we discuss financial success and finding balance, you'll gain valuable insight from Luke's experience as a Lightroom ambassador and his pursuit of happiness in his career.

Finally, prepare to be fascinated by the potential of AI in photography and workflow optimization. Learn how Luke leverages cutting-edge technology to speed up his editing process and whether AI-generated pitch emails could impact the way creatives interact with brands. Don't miss Luke's valuable advice for aspiring photographers, and his insights on the importance of effort and consistency in your journey to success.

Find Luke's incredible work on his platforms:
- Instagram: @watchluke
- Website: https://bio.site/watchluke

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Thank you for listening and for being a part of this incredible community. You can also watch this episode on my YouTube channel (link below) where I also share insights, photography tips and behind-the-scenes content on my channel as well as my social media, so make sure to follow me on Instagram, Twitter, Threads and TikTok or check out my website for my complete portfolio of work.

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