ON THE DELO: Arizona Restaurant & Hospitality Stories

From Line Cook to Co-Owner: How Taco Chelo Was Built | On the Delo EP 184


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Step into Episode 184 of ‘On the Delo’ as Delo reconnects with chef-owner Aaron Chamberlin and partner/chef Suny Santana to trace a 13-year mentor-to-partner journey from St. Francis to building Taco Chelo. It’s a straight-talk playbook on persistence, clean food, tight operations, and leading with trust—told by the people who lived it.


From a 15-year-old staging every station to co-creating a brand named after Suny’s mother, this episode delivers practical lessons for restaurateurs: keep menus clean, models simple, and teams empowered. If you care about real ingredients, scalable ops, and developing leaders, you’ll get a lot here.


Chapter Guide (Timestamps):

(0:00 – 0:31) Opening & Episode Setup: “This is episode 184…” and early memories of the show’s first guest slots.

(0:36 – 1:03) Taco Chelo Age Check: Downtown Phoenix location—“eight years, almost nine.”

(1:19 – 5:36) Origin Story at St. Francis: Suny’s relentless knock-on-the-door persistence leads to a shot on the line.

(5:36 – 8:46) First Day & Drive: Prep, stocks, research at night—Suny grinding at 15 with no ego, just energy.

(8:58 – 17:27) Monterrey → Phoenix: Family sacrifices, language barrier, and choosing to stay the course.

(17:45 – 21:23) Birth of Taco Chelo: San Diego taco takeover sparks the idea; roles set (Suny: recipes, Gennaro: design, Aaron: vision); name honors Suny’s mom, “Chelo.”

(23:24 – 26:21) Menu Philosophy: Three-course flow (apps, tacos, dessert) plus salads and proteins; simple, clean, real food.

(24:55 – 26:51) Ingredients That Matter: Tallow, no seed oils—flavor without the gut bomb.

(27:44 – 29:51) The Model That Works: Tiny 50-sq-ft kitchen → constrained, labor-efficient, repeatable operations.

(29:56 – 31:13) Tempe’s Hard Lessons: Hoods, vents, and even a grease-pot fire—nothing easy, everything earned.

(35:01 – 37:58) Mentorship to Partnership: Rapid station mastery, reliability, and leadership → real equity and a strong team culture.

(38:30 – 39:47) What’s Next: Retaining long-timers, building a commissary, and planning smart growth.

(44:52 – 48:19) Rapid Fire: Dogs, carne asada, salsa, Metallica, Grand Canyon hikes, and dream cars.


👉 If this conversation hits home, subscribe for more no-BS dives on hospitality, health, and leadership. Comment with your biggest takeaway and share it with someone building a team, a concept, or a career the hard (right) way.


LINKS:

Connect with DELO: https://linktr.ee/iamthedelo

Grab DELO’s Free eBook: https://iamthedelo.com/3f-method-book

DELO’s Preferred Business Service Partners: https://iamthedelo.com/connect

Entrepreneur Community: https://www.builtdifferentcommunity.com

Facebook: https://facebook.com/IAmTheDelo

Instagram: https://instagram.com/iamthedelo

LinkedIn: https://linkedin.com/in/daviddelorenzo1

Restaurant Resources: https://www.runningrestaurants.com/subscribe

DISCOUNT CODE: DeLo2025


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ON THE DELO: Arizona Restaurant & Hospitality StoriesBy David "The DELO" DeLorenzo

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