Peter Chiesa bought his first cow at age 14. From a long family lineage of butchers, Peter saw the opportunity to be an important part of the production chain and started his own Brahman stud in the lush, green paddocks of Ingham in North Queensland. Join Jayne Cuddihy as she asks his tips on breaking into the seedstock industry and the opportunities of technology. And, do you know what a $45,000 cow looks like? Peter talks us through what that means on the inside and out!