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Michael Flinner spent 17 years building a successful logistics company—only to walk away and start from scratch with something completely different: The Fluff, a premium pickup-and-delivery laundry service in Central Ohio.

We get into the unsexy realities of building something sustainable, why convenience is the new currency, and the importance of staying “in the mud” when you’re laying the foundation of a business. We talk pricing psychology, narrowing your audience, and how to keep climbing new mountains without burning out.

And somewhere along the way, Michael turned the tables and started asking me the questions—which got me a little fired up (in the best way).

If you’re an entrepreneur in the dreaming stage, stuck in the messy middle, or staring down the next big climb, this one’s packed with perspective, strategy, and a few laughs.

#TheKeriCroftShow #TheFluff #PodcastNowLive #EntrepreneurLife #ColumbusOhio