Have you ever wondered how a single ingredient can revolutionize an entire product line? This thought-provoking question is what drove our guest, Anu Naithani, to transform humble oats into a range of nutrient-enriched products. As the co-founder and CEO of Oath Oats, Anu takes us through a captivating journey from her days as a management consultant to becoming a successful entrepreneur. We talk about her collaboration with co-founder Yuma Najawad and how they leveraged Yuma's enormous online following to give Oath Oats a head start in the market. Anu shares the impressive metrics of their success which include a 35% return customer rate and over 200,000 followers on Instagram.

Anu doesn't shy away from discussing the challenges he's faced. Breaking into a new market isn't easy, but with the right distribution partner, he's managed to navigate this new terrain successfully. We delve into the nuts and bolts of his business model, transitioning from a direct to customer only company to a blend of direct to customer and wholesale. If you're curious about how to understand unit economics and hire the right experts to fill knowledge gaps, Anu's insights will be invaluable. We also discuss his unique strategies for staying ahead of the competition, his plans for future collaborations with nonprofits, and how he's making a positive contribution to society. This discussion with Anu Naithani is not just about his entrepreneurial journey, but also about his mission to make a positive impact. Tune in to hear more about his inspiring journey.

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