In this episode of Breakthrough Innovation, we’re excited to welcome Brad Messer, a venture builder, acquisition entrepreneur, and AI strategist. Brad takes us on a deep dive into his journey—from his early days at IBM to pioneering AI-driven businesses in high-impact industries. With a sharp focus on market research, risk mitigation, and scaling ventures, Brad shares invaluable insights on how to leverage technology and data to build sustainable, high-growth companies.

Key Lessons Covered in This Episode:

 From IBM to AI Entrepreneurship:

Brad reflects on his transition from working at a global tech giant to launching innovative businesses. Learn how his experience in corporate strategy and AI implementation shaped his approach to identifying market gaps.

Spotting Opportunities Through Market Research:

Discover how Brad uncovers untapped potential in industries like construction and healthcare, where AI and automation can drive massive efficiency gains.

Balancing Profit with Purpose:

Brad shares his philosophy on building businesses that not only generate revenue but also create real-world impact. Learn how entrepreneurs can align profit motives with meaningful problem-solving.

De-Risking Entrepreneurship:

Explore Brad’s step-by-step process for testing and validating ideas before scaling, ensuring that new ventures are positioned for success.

Navigating Resistance to Innovation:

Adopting new technology isn’t always easy. Brad discusses common challenges in AI adoption and how to educate stakeholders on the benefits of data-driven decision-making.

 Lessons from Failure:

Brad opens up about the setbacks he’s faced—from launching ventures that didn’t scale to navigating evolving market demands. Find out how failure played a crucial role in his entrepreneurial growth.

Advice for Founders and Innovators:

For those looking to build AI-driven businesses, Brad emphasizes the importance of staying adaptable, leveraging data, and continuously refining strategies.

Key Takeaways:

• Use market research to uncover opportunities before launching a business.
• Mitigate risk by testing and iterating on ideas before scaling.
• Educate stakeholders on the benefits of AI and automation.
• Embrace failure as a stepping stone to long-term success.

Links And Resources:

• Connect with  Brad Messer on LinkedIn

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