In this episode of the Add 10 Gallons Concrete Podcast, Paul talks with Kas Farsad, the head of Fortera, a company working to transform the cement industry through innovative technology to lower CO2 emissions. Kas recounts his journey from a material scientist to leading a startup in Silicon Valley, highlighting the challenges and opportunities in climate technology. The discussion covers the importance of building customer trust, managing risks in cement production, and shifting attitudes toward low-carbon solutions. Kas also emphasizes how data centers are increasing demand for sustainable cement options and explains the strategic decision to colocate facilities to improve efficiency. The episode ends with insights into the industry's future and upcoming developments at Fortera.

Takeaways

• Fortera aims to revolutionize the cement industry by reducing CO2 emissions.
• Kas transitioned from material science to leading a climate tech startup.
• The cement industry is responsible for 7-8% of global CO2 emissions.
• Building trust with customers is crucial for adopting new technologies.
• Risk management is a significant challenge in the cement industry.
• The shift towards low-carbon solutions is gaining momentum.
• Data centers are driving demand for sustainable cement alternatives.
• Co-locating facilities can enhance efficiency and reduce costs.
• The journey of innovation often involves overcoming skepticism and doubt.
• The future of the cement industry is leaning towards sustainability and innovation.

• (00:00) - Introduction to Fortera and Its Mission