In this episode of the Add 10 Gallons Concrete Podcast, Paul talks with Kas Farsad, the head of Fortera, a company working to transform the cement industry through innovative technology to lower CO2 emissions. Kas recounts his journey from a material scientist to leading a startup in Silicon Valley, highlighting the challenges and opportunities in climate technology. The discussion covers the importance of building customer trust, managing risks in cement production, and shifting attitudes toward low-carbon solutions. Kas also emphasizes how data centers are increasing demand for sustainable cement options and explains the strategic decision to colocate facilities to improve efficiency. The episode ends with insights into the industry's future and upcoming developments at Fortera.

Takeaways

• Fortera aims to revolutionize the cement industry by reducing CO2 emissions.
• Kas transitioned from material science to leading a climate tech startup.
• The cement industry is responsible for 7-8% of global CO2 emissions.
• Building trust with customers is crucial for adopting new technologies.
• Risk management is a significant challenge in the cement industry.
• The shift towards low-carbon solutions is gaining momentum.
• Data centers are driving demand for sustainable cement alternatives.
• Co-locating facilities can enhance efficiency and reduce costs.
• The journey of innovation often involves overcoming skepticism and doubt.
• The future of the cement industry is leaning towards sustainability and innovation.

• (00:00) - Introduction to Fortera and Its Mission

In this final episode of ConcreteWorks 2025, the boys interview Billy Ripple from Command Alkon to discuss the significance of the event, innovative booth designs, product demonstrations, and audience engagement strategies. They explore how Command Alkon is enhancing the concrete industry through their Command Cloud platform and the importance of creating an inviting space for attendees.

Takeaways

• This is Command Alkon's second year exhibiting at the show.
• The booth design focuses on creating an intimate space for engagement.
• Product demonstrations are crucial for showcasing innovations.
• Audience engagement is a key focus for future events.
• The Command Cloud platform is central to their offerings.
• Less is more in booth design and marketing strategies.
• The importance of hands-on experiences in product demos.
• Future events may allow for longer demonstration times.
• Networking and connections are vital for exhibitors.
• The NRMCA is implementing pilot programs to enhance the show value.

• (00:00) -

In this episode, Bobby Dowdy from MMC Materials shares his journey in the concrete industry, highlighting the serendipitous encounters that shaped his career. He discusses the value of industry shows like NRMCA and the World of Concrete, and shares a fascinating story about acquiring a secret grout recipe.

Takeaways 

• Bobby reflects on the fortunate start to his career, thanks to key industry connections.
• Industry shows provide valuable insights into the latest technology for producers. 
• Bobby shares an experience of discovering and purchasing new equipment after seeing it at a show. 
• He highlights the unique position of being both a concrete producer and an exhibitor. 
• The demand for non-shrink grout has been a recurring theme in the concrete business. 
• An opportunity arose in 2010 to acquire a product for the treatment of shrinkage-compensating gangrene. 
• Bobby recounts a significant project for Chevron Refinery involving a prominent placement of non-shrink grout. 
• The solution involved purchasing non-shrink grout in bulk and using specialized equipment. 
• A pivotal moment occurred when Roger Paris introduced a new product during a project. 
• The potential to make non-shrink grout with the new product.

• (00:00) -

In this episode from ConcreteWorks 2025, the boys interview Andrew Myers from Myers Testing Equipment, a family-owned business specializing in concrete testing equipment. They discuss the origins of Myers, the importance of family in the business, and Andrew's educational background in construction management. The conversation also highlights Andrew's experiences at the ConcreteWorks trade show, emphasizing the value of face-to-face interactions in the industry.

Takeaways

• Myers has a strong family legacy in the construction industry.
• Andrew's father started the business by supplying admixtures to the ready-mix industry.
• The company has expanded to include a variety of testing equipment.
• Andrew's education in construction management provided valuable insights into the industry.
• Concrete testing is a critical aspect of construction quality assurance.
• The Concrete Works trade show has been an excellent networking opportunity.
• Face-to-face interactions at trade shows are invaluable for building relationships.
• Myers Corp aims to be a go-to source for concrete testing equipment.
• The company is committed to maintaining a family-oriented work environment.
• Andrew appreciates the support from the NRMCA for organizing the trade show.

• (00:00) -

In this engaging conversation, Manny from Rocket Start discusses his innovative approach to driver retention in the concrete industry through gamification and technology. He emphasizes the importance of positive reinforcement and rewards to engage younger drivers, particularly millennials and Gen Z. The discussion also touches on Manny's personal interest in gaming and how it influences his professional vision.

Takeaways

• Manny's software aims to improve driver retention through positive reinforcement.
• The construction sector has low IT spending compared to other industries.
• Gamification can create incentives for improved driver performance.
• Manny's approach is likened to fantasy sports for drivers.
• Engagement through technology is crucial for the next generation of workers.
• The workforce will be predominantly millennials and Gen Z by 2025.
• Manny emphasizes the importance of data transparency.
• Rewards can be tied to instant gratification to motivate workers.
• Manny's personal gaming interests influence his professional strategies.
• Education and awareness are key to overcoming misconceptions about gamification.

• (00:00) -

In this episode of the Add 10 Gallons Concrete Podcast from ConcreteWorks 2025, the boys interview Aleck Yancey, a well-known figure in the concrete industry. They discuss Aleck's transition from a stable job to starting his own company, Yancey Concrete Solutions, and the innovative technologies he is developing, including autonomous rovers and drones for concrete applications. The conversation highlights the challenges and rewards of entrepreneurship, as well as the importance of networking and support within the industry.

Takeaways

• Aleck Yancey has transitioned to entrepreneurship with Yancey Concrete Solutions.
• He is developing autonomous rovers and drones for the concrete industry.
• The technology aims to improve efficiency and safety on job sites.
• Automation in concrete applications can save time and reduce costs.
• Networking is crucial for success in the construction industry.
• Aleck's journey reflects the emotional rollercoaster of entrepreneurship.
• Peer support can make a significant difference in business.
• The importance of innovation in traditional industries, such as concrete.
• Drones can apply chemicals without leaving footprints, thereby enhancing application efficiency.
• Aleck emphasizes the fun and challenges of starting a new venture.

• (00:00) -

In this episode of the Add 10 Gallons Concrete Podcast, Joey and Paul discuss the excitement and insights from the NRMCA ConcreteWorks Trade Show in Orlando, Florida. They reflect on the unique live demonstration they conducted, showcasing the practical applications of their product, Acti-Gel. The conversation highlights the importance of hands-on experiences in the concrete industry and the value of networking with industry professionals. They express their appreciation for the supportive community at the show and share their enthusiasm for future events.

Takeaways

• The live demo was a unique experience at the show.
• Hands-on demonstrations are crucial for understanding products.
• Networking with industry professionals enhances the experience.
• The atmosphere at the ConcreteWorks Trade Show is welcoming.
• Decision makers attend to find solutions for their businesses.
• Actigel was a key focus during the live demonstration.
• The support from fellow professionals was invaluable.
• Joey enjoys the relaxed yet focused environment of the show.
• The show will be in Nashville next year, which is exciting.
• The community aspect of the trade show is highly valued. 

• (00:00) -

In this episode of the Add 10 Gallons Concrete Podcast, Paul and Joey welcome Ben Lentine from Heidelberg Cement to discuss the recent demo at the NRMC ConcreteWorks, the latest advancements in concrete technology, and the importance of networking in the industry. They also touch on the challenges faced by professionals in the field and the role of technology in solving these issues.

Takeaways

• The Acti-Gel demo attracted 60 attendees, a significant turnout.
• Myers' testing equipment is highly recommended.
• The demo stage setup took 13 minutes, slightly over the planned 10 minutes.
• New moisture probes can measure the water-cement ratio in seconds.
• The NRMCA ConcreteWorks is both relaxed and focused, with a strong emphasis on networking.
• Football games are a major attraction during the event, drawing attendees to booths.
• The energy at the conference is described as phenomenal, with a family atmosphere.
• Ben Lentine emphasizes the importance of being a consulting figure for customers.
• Concrete technology is rapidly advancing, offering new solutions to industry problems.
• Ben Lentine's contact information is shared for those seeking advice.

• (00:01) - Introduction and Demo Highlights

In this episode of the Add 10 Gallons Concrete Podcast, Paul and Joey sit down with Clay Bowman to discuss the changing landscape of automation in the concrete industry. Clay shares his extensive background in ready-mix and technology, highlighting the need for a shift in how automation is integrated into operations. The conversation explores the importance of efficiency and positions technology as an enhancement rather than a replacement for human workers. They also address the challenges of effectively communicating these benefits to stakeholders. Additionally, they touch on critical issues such as cybersecurity, particularly the threat of ransomware, and share some entertaining stories from the jobsite.

Takeaways

• Automation is not just a piece-by-piece addition; it's a paradigm shift.
• The concrete industry is experiencing a significant technological transformation.
• Efficiency is key in the ready-mix business; disjointed systems can hinder performance.
• Technology should augment human roles, not replace them.
• Understanding the specific challenges of each company is crucial for effective consulting.
• Ransomware poses a real threat to companies in the concrete industry.
• Simplified technology can lead to greater power and efficiency.
• Vertical applications are the future of technology in the industry.
• AI can help automate processes and improve customer service.
• Building a comprehensive technology suite can enhance operational efficiency.

• (00:00) - Introduction and Background

In this episode, the hosts engage in a lively discussion with Lee Thrasher about the upcoming college football season, focusing on the competitive landscape of the SEC, coaching dynamics, and the implications of changes within the conference.
They also cover industry updates, including CRH's acquisition of Eco Materials and the resurgence of data center construction. The conversation highlights the significance of innovation in the concrete industry and the crucial role of younger generations in driving change.
Personal anecdotes about memorable meals add a relatable touch, highlighting the connection between food and travel within the industry.

Takeaways

• The SEC football landscape is highly competitive this year.
• New quarterbacks across the top teams create uncertainty.
• Coaching dynamics have a significant impact on team performance.
• The removal of divisions in conferences may change championship dynamics.
• Week Zero games can be exciting and set the tone for the season.
• The acquisition of Eco Materials by CRH signifies industry consolidation.
• Data centers are experiencing a resurgence in construction.
• Innovations in concrete materials are crucial for sustainability.
• Younger generations are driving change in the construction industry.
• Memorable meals often come from local, family-owned establishments.

• (00:00) -