In this episode of Selling the Dream, Ken and Joe talk with Brandon Altieri, the founder of Atsö Auto Salon, a high-end auto detailing and concierge business.

Brandon opens up about his jump from mortgages into entrepreneurship, building something meaningful from scratch, and using valet service as a secret weapon for client acquisition.

You’ll hear real insights about personal sacrifice, hiring, training, high standards, and the mindset it takes to actually grow something that lasts. If you’ve ever thought about starting your own business — or just want to be inspired — this one's a must-listen.