In this episode of The One Small Change Podcast, host Yvonne McCoy explores how small setbacks can be the catalyst for transformative change, as illustrated by guest Wendy Vaughan’s unique journey from aspiring symphony trumpeter to thriving business coach. Wendy shares how a personal career disappointment led her to entrepreneurship, the importance of crafting your business around your authentic strengths, and actionable advice for building a values-driven and profitable venture. Listen in for insights on messaging, pricing with confidence, honoring your superpowers, and the mindset shifts needed to build a business you love—your way.

Guest Bio:

Wendy Vaughan is a heart-centered business success coach, known as the “Chief Paradigm Shifter,” who empowers specialists in coaching, consulting, and healing to build thriving six-figure businesses. Drawing on her early career in music and a powerful transition into entrepreneurship, Wendy has helped countless entrepreneurs break free from self-doubt, own their value, and develop signature offers that attract ideal clients. Her practical strategies and resonant storytelling make her a sought-after mentor for those looking to make both an impact and a sustainable income.

Chapters:

00:00 "From Musician to Music Business"

05:11 Embracing Failure for Problem Solving

07:36 "You Don't Need Fixing"

11:12 Entrepreneurial Clarity and Value Pricing

14:43 Effective Self-Introduction Strategies

18:57 "Reevaluating Income Aspirations"

23:01 "Effective Value Positioning Strategy"

26:50 Believe in Your Unique Solution

31:23 "Supercharge Your Business Connections"

32:22 Passion as a Purposeful Business Path

Quote from Guest:

“If you felt that sense of, I can make a difference…then hang on to that passion, because that is a purpose and that's a gift that you've been given. And with the right strategy and the right support, there is no reason that you cannot have a thriving business.”

Link:

Free Guide: How to Confidently Raise Your Rates