Beth Bergmann used to play basketball when she was in college and being the point guard gave her the experience of calling the shots. Today, she’s calling the shots in a different way, along the tech space, as the SVP for Solution Strategy and Brand Experience at Telaid Industries, Inc. Join Craig in welcoming Beth in this latest episode of Talk Tech To Me and learn how she blasted into the tech space and how she applies her experience in sports in her strategies.

HIGHLIGHTS

• Beth Bergmann and how she blasted off to the tech space
• The beauty of building from the ground up
• You should take risks and fail
• The joy of wearing different hats
• Moving on to solution strategy
• Experience in strategy through sports
• Looking toward the future

QUOTES

Beth on exploring the world of technology:

“I really decided technology is where I wanted to be. There are grand dreams of working on Nike campaigns or Adidas and the big agency. Now I kind of decided, I'm gonna take a different path here, I'm going to explore technology”

Beth says to take risks and experience failures:

“Out of the box thinking is super important is be okay with failure, be okay with taking risks, I always say to my team, and when I look back at what worked, you have to fail fast, but it's okay to fail and know how to pivot.”

Beth wears different hats:

“I do enjoy wearing different hats. For me, it's all about learning, and learning inspires me.”

Beth’s experience in calling the shots:

“I was a point guard, which means, I was calling plays, I was calling the defense, I was making sure we're in the right formation, we're executing everything. So that is very much parallel to what the strategy looks like.”

Connect with Beth and find out what she’s been up to in the link below:

• About Beth
• About Telaid Industries
• Telaid Industries Website

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• About Craig

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