"In this episode of ""All Roads Lead to Saudi,"" we sit down with Jafar AlMousa, a renowned Saudi sports content creator and e-gaming enthusiast. The conversation kicks off with Jafar's insights on the NBA Finals, comparing legends like Kobe, Jordan, and LeBron. Jafar also shares his inspiring content creation journey, discussing the significant support from the government and the impact of big events in Saudi Arabia on the creative industry.

The episode also covers the growing and lucrative world of e-gaming and the e-sports world cup being held in Riyadh this summer.

Other topics include the booming Saudi content scene, developing a social media presence, and the best monetization strategies. An episode not to be missed!"